Call Tracking & Lead Attribution

If Your Business Runs on Phone Calls, You Need to Know Where They’re Coming From.

Most businesses that generate leads through phone calls have no idea which marketing channel actually drove each call. They’re spending money on Google Ads, social media, SEO, and a website — and when the phone rings, they can’t tell which investment made it happen. CallRail solves that problem. LGX handles the full setup: account configuration, tracking numbers, dynamic number insertion, call recording, reporting, and a hands-on training session so your team knows how to use it from day one.

The Attribution Problem Most Businesses Don’t Realize They Have

When the Phone Rings, Do You Know What Sent That Person to You?

For businesses where leads arrive by phone, marketing attribution is a persistent blind spot. You can track website form submissions and online purchases with reasonable accuracy — but phone calls? Most businesses have no reliable way to connect an incoming call to the ad, search, social post, or page that drove it.

That means when you’re evaluating your Google Ads performance, your SEO investment, or your social media spend, you’re working with incomplete data. A channel that looks like it’s underperforming might actually be driving most of your calls. A channel that looks effective might be producing clicks that never convert to real business.

CallRail closes that gap. By assigning unique tracking numbers to each marketing source and using dynamic number insertion on your website, every call gets attributed to the exact channel that produced it. You get the full picture — not just the clicks and form fills, but the calls that actually become customers.

What CallRail Does

What Does Call Tracking Actually Give You?

CallRail is a call tracking and analytics platform built specifically for businesses that generate leads by phone. Here’s what it enables:

1
Source-Level Call AttributionEach marketing channel — Google Ads, organic search, social media, email campaigns, direct — gets its own unique tracking number. When a call comes in, you know exactly which source sent that person to you.
2
Dynamic Number Insertion (DNI)The phone number displayed on your website automatically changes based on how each visitor arrived — so a visitor from a Google Ad sees a different number than one who found you through organic search. Attribution happens automatically, without any manual tracking.
3
Call Recording & TranscriptionEvery call is recorded and can be transcribed, giving you a searchable record of what callers ask, how your team responds, and what separates answered calls that convert from those that don’t.
4
Reporting & Performance TrackingCallRail’s dashboard shows call volume by source, call duration, answered vs. missed calls, first-time vs. repeat callers, and more — all in one place, giving you a clear view of what your marketing is actually producing in terms of real leads.
5
Integration with Google Ads & AnalyticsCallRail connects directly with Google Ads and Google Analytics so phone calls can be tracked as conversion events — allowing your ad campaigns to optimize toward calls, not just clicks, and giving you a complete picture of lead generation across every channel.

Call Tracking Setup + Pricing

What’s Included in LGX’s CallRail Setup?

The LGX CallRail setup is a one-time engagement that gets everything configured correctly and puts your team in control of the data from day one. CallRail’s own monthly subscription fee is billed directly to you by CallRail — it’s not included in LGX’s setup fee.

Phone Call Tracking (CallRail) Basic Setup & Training
One-Time
$450
  • CallRail account creation and configuration
  • Tracking number setup — unique numbers assigned to each key marketing source (Google Ads, organic search, social media, email, and direct)
  • Dynamic Number Insertion (DNI) implementation — automatically swaps the phone number on your website based on visitor traffic source
  • Call recording enabled and basic reporting configured
  • Integration with Google Ads and Google Analytics so calls are tracked as conversion events
  • Hands-on training session — walkthrough of the CallRail dashboard, call insights, and best practices for your team
  • Advanced integrations (CRM, automation tools, multi-touch attribution) available at additional cost based on complexity

Ideal for: Any business that generates leads via phone and wants to know which marketing channels are actually driving those calls

CallRail Monthly Subscription
Billed by CallRail

CallRail’s own platform subscription is billed directly to you by CallRail — not through LGX. Pricing starts at approximately $45/month for basic call tracking and scales based on the number of tracking numbers, call volume, and features needed. LGX will walk you through plan selection during setup so you’re on the right tier for your usage from the start.

Note: CallRail’s subscription cost is separate from and in addition to LGX’s one-time setup fee

Honest Qualification

Is Call Tracking the Right Investment Right Now?

Call tracking pays for itself quickly when the conditions are right. Here’s an honest look at who benefits most and when it’s less of a priority.

✓ This Is For You If…

  • Your business generates a significant portion of leads through inbound phone calls
  • You’re running Google Ads, social ads, or other paid campaigns and want to know which ones are producing actual calls
  • You’re investing in SEO or content and want to see how organic traffic translates into phone leads
  • You’ve been unable to justify or optimize your marketing spend because you lack visibility into call attribution
  • You want call recordings to improve how your team handles incoming leads
  • You serve industries where phone calls dominate — home services, legal, healthcare, financial, real estate

→ Consider Starting Elsewhere If…

  • Your business model is primarily e-commerce or form-based — call tracking adds less value when phone calls aren’t a primary lead source
  • You’re not currently running any paid advertising or marketing campaigns — there’s less to attribute until you have active channels to measure
  • You already have robust CRM-based call tracking in place — in that case we’d assess whether CallRail adds something your existing setup doesn’t provide

Why LGX for Call Tracking

Why Have LGX Set Up Your Call Tracking Instead of Doing It Yourself?

Setup Quality Determines Data Quality

CallRail is straightforward to sign up for — the nuance is in the configuration. DNI implementation, correct source grouping, conversion event setup in Google Ads and Analytics, and proper tracking number mapping all need to be done correctly for the data to be reliable. A misconfigured setup produces numbers that look meaningful but don’t reflect reality. LGX gets it right the first time.

Your Team Leaves Knowing How to Use It

A platform your team doesn’t understand is a platform that doesn’t get used. The training session included in every LGX CallRail setup walks your team through the dashboard, shows them how to interpret call data, and explains what to look for in reports — so the investment produces ongoing insight, not a tool that collects dust.

Attribution That Feeds Back Into Your Other Channels

Because LGX manages Google Ads, social ads, SEO, and website alongside call tracking, the data CallRail produces doesn’t sit in isolation — it informs how we optimize your other campaigns. Knowing which channel drives the most qualified calls changes how we allocate budget and where we focus. Call tracking is most powerful when the whole picture is connected.

One-Time Investment, Ongoing Insight

The LGX setup fee is a one-time engagement. Once CallRail is configured and your team is trained, the platform runs continuously — providing attribution data, call recordings, and reporting month after month on CallRail’s own subscription. You’re not paying LGX an ongoing fee to keep the lights on; you’re investing once in a setup that pays for itself by telling you where to focus your marketing dollars.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Attention Capture Deliverables

Connect Call Tracking to the Channels Driving Your Leads

Call tracking tells you which channels are working. These are the channels most commonly connected to it:

  • Google Ads Management — The most common driver of trackable inbound calls; CallRail integrates directly with Google Ads to pass call conversions back into the campaign for optimization
  • Social & Meta Ads — Track which social campaigns are producing phone leads alongside clicks and form fills
  • Social Media Management — See how your organic social presence contributes to inbound call volume across your tracked sources

Your Call Tracking Questions, Answered

What Do People Ask Before Setting Up Call Tracking With LGX?

CallRail is a call tracking and analytics platform purpose-built for businesses that generate leads by phone. LGX recommends and sets up CallRail because it’s the most widely supported call tracking platform in the industry — it integrates natively with Google Ads, Google Analytics, and most major CRMs, and it’s the standard tool that works cleanly alongside the other marketing platforms we manage for clients.

No. Your existing business phone number stays the same. CallRail works by assigning additional tracking numbers that forward to your main line — callers reach you at your real number, and CallRail captures the source attribution in the background. You keep your number, your calls, and your branding exactly as they are.

CallRail plays a brief notification at the start of recorded calls to inform callers that the conversation may be recorded — this is a standard legal requirement in most jurisdictions. The notification is brief and professional and has no meaningful impact on how callers experience the interaction.

CallRail’s own subscription starts at approximately $45/month for basic call tracking with a set number of tracking numbers and minutes. Pricing scales based on the number of tracking numbers, call volume, and additional features like conversation intelligence or form tracking. LGX will walk you through the right plan for your usage during setup so you’re not paying for features you don’t need.

Your phone’s call log tells you that someone called. CallRail tells you where that person came from before they called — which ad, which search, which page on your website they were on when they decided to pick up the phone. That attribution data is what makes it possible to evaluate your marketing channels honestly and allocate budget toward what’s actually producing leads.

Yes — and this is one of the most valuable integrations. CallRail connects with Google Ads to pass call conversions back into your campaign as trackable events. This allows Google’s algorithm to optimize your campaigns toward calls as a conversion type, not just clicks. Without this integration, Google Ads has no visibility into whether your ads are producing phone leads.

No. Call tracking adds value for any business investing in marketing that generates phone calls — including SEO, organic social, email campaigns, and even offline channels like print or signage. Tracking numbers can be assigned to any source, not just paid ads. That said, businesses running Google Ads tend to see the most immediate payoff because the CallRail-to-Google Ads integration directly improves campaign optimization.

The LGX setup is a one-time engagement. After setup and training, you and your team manage the platform day-to-day through CallRail’s dashboard. If you’re also working with LGX on Google Ads or other campaign management, we’ll incorporate call attribution data into how we report and optimize your campaigns — so the data doesn’t sit unused. If you need advanced integrations or changes to your setup down the road, we can scope that as a separate engagement.