Google Ads Management

Be There When People Are Actively Searching for What You Offer.

Social media builds awareness. Google Ads capture demand. When someone searches for the service you provide, they already want it — and a well-built Google Ads campaign puts your business directly in front of them at that moment. LGX handles the full picture: campaign setup, keyword strategy, ad copywriting, conversion tracking, ongoing optimization, and monthly reporting — so your budget goes toward leads, not wasted clicks.

Why Google Ads Fail Without the Right Foundation

Spending Money on Google Ads Is Easy. Getting Results Requires Strategy.

Google makes it easy to set up a campaign and start spending. What it doesn’t make easy is doing it correctly. Poorly structured campaigns burn through budget fast — broad match keywords pulling in irrelevant searches, ads sending traffic to a homepage instead of a targeted landing page, no conversion tracking so you can’t tell what’s actually working, and no negative keyword list to filter out traffic that was never going to convert.

The businesses that get strong returns from Google Ads aren’t necessarily spending more — they’re spending smarter. The campaign architecture, keyword strategy, ad copy, and conversion setup all have to work together before results follow.

LGX builds campaigns correctly from the start and maintains them actively so your budget goes further and your results compound over time.

How LGX Builds and Manages Google Ads

What Does LGX’s Google Ads Process Look Like?

Every campaign starts with a clear understanding of your goals, your audience, and the searches that should be driving people to your business.

1
Kickoff Strategy + Goal AlignmentWe start by defining what a successful campaign looks like for your business — calls, form fills, purchases, or in-store visits. From there we align on budget, target geography, and the audience intent signals that indicate someone is ready to take action.
2
Keyword Research + Campaign StructureWe research the search terms your customers are actually using, identify high-intent keywords worth bidding on, and build a campaign structure with tightly themed ad groups. Negative keywords are built in from the start to prevent budget waste on irrelevant traffic.
3
Ad Copywriting + Targeting SetupWe write custom ad copy for each ad group — headlines and descriptions designed to match the search intent and move people toward action. Targeting parameters, bid strategy, and budget allocation are configured before anything goes live.
4
Conversion Tracking ImplementationWe configure conversion tracking through GA4, Google Tag Manager, and Google Ads goals so every call, form submission, and purchase is attributed correctly. Without this step, you’re spending money with no reliable way to measure what it’s producing.
5
Ongoing Optimization + Monthly ReportingActive campaigns are monitored continuously — search term reviews, negative keyword additions, bid adjustments, budget reallocation, and ad performance testing. Each month you receive a performance report covering spend, clicks, conversions, cost-per-lead, and what’s being adjusted going forward.

Google Ads Options + Pricing

Which Google Ads Service Is Right for You?

LGX offers Google Ads support at multiple levels — from full campaign setup and ongoing management to specialized Local Services Ads for service-based businesses. Ad spend is always billed directly to you through your own Google account and is never included in LGX’s fees.

Google Ads Setup or Audit & Campaign Takeover
One-Time
$1,100
  • Kickoff strategy meeting — goals, audience, and budget alignment
  • Audit of existing account (if applicable) or full new account setup
  • Campaign structure planning and keyword research
  • Ad group setup and custom ad copywriting
  • Targeting configuration and budget setup
  • Conversion tracking implementation (GA4, Tag Manager, Goals)
  • Launch and go-live support
  • Additional campaign types (Shopping, Display, Remarketing) available at $165/hr

Ideal for: Businesses launching their first Google Ads campaign or those with an existing account that needs a strategic rebuild

Monthly Google Ads Management
Monthly
$550/mo
  • Ongoing performance review and budget optimization
  • Search term review and negative keyword tuning
  • Bid adjustments and ad rotation management
  • Monthly insights report with spend, results, and next-step recommendations
  • Optional monthly strategy call to review performance and direction
  • Ad spend billed directly to client through Google

Ideal for: Businesses with an active campaign that want ongoing expert management to keep performance sharp and improving

Google Local Services Ads (LSAs) Setup
One-Time
$500
  • Account creation, profile setup — business categories, service areas, hours, and contact details
  • Guidance through Google’s background check, license, and insurance verification process
  • Setup for Google Guaranteed or Google Screened badge (industry-dependent)
  • Initial ad category targeting and budget setup
  • Launch checklist and go-live guidance
  • Pay-per-lead model — you only pay Google for valid leads, not clicks

Ideal for: Service-based businesses — home services, legal, healthcare, financial, real estate — that want verified, top-of-page placement and pay only for real leads

Google Guarantee / Google Max Setup
One-Time
$500
  • Setup and optimization of additional Google feeds for enhanced search presence
  • Service verification signals that tell Google — and searchers — your business is legitimate
  • Each Google feed is configured separately
  • Pairs naturally with LSA setup and GBP optimization

Ideal for: Businesses looking to maximize their verified presence across Google’s ecosystem alongside standard search campaigns

Client-Paid Google Ads Budget
Add-On
$1,000/mo recommended minimum

Ad spend is always paid directly to Google by the client — LGX never marks up or passes through ad budget. A minimum of $1,000/month in ad spend is recommended across all active campaigns to give the algorithm enough data to optimize effectively. Actual spend is set based on your goals, market, and competitive landscape.

Note: Ad spend is separate from and in addition to LGX’s monthly management fee

Honest Qualification

Is Google Ads the Right Investment Right Now?

Google Ads produce strong results when the foundation is right. Here’s an honest look at when they make sense and when something else should come first.

✓ This Is For You If…

  • People are actively searching for your service or product category online
  • You have a website or landing page ready to receive and convert traffic
  • You have a defined budget and want predictable, measurable lead generation
  • You’ve run Google Ads before without strong results and want a proper rebuild
  • You’re a service-based business that wants top-of-page placement through Local Services Ads
  • You want Google Ads running alongside SEO as a complementary short-term and long-term strategy

→ Consider Starting Elsewhere If…

  • Your website isn’t conversion-ready — sending paid traffic to a weak page wastes budget regardless of how good the campaign is
  • There’s no real search demand for your product or service — Google Ads only works when people are actively searching
  • Your budget is below $1,000/month in ad spend — the algorithm needs enough data to optimize, and underfunding limits what’s possible
  • You want brand awareness without a direct conversion goal — social media and content are better suited for that

Why LGX for Google Ads

What Makes LGX Different From Managing Ads on Your Own?

Setup Done Right the First Time

Most Google Ads underperform because the foundational setup is wrong — broad match keywords, no negative list, missing conversion tracking, generic ad copy. LGX builds campaigns correctly from day one so your budget isn’t funding a trial-and-error period. Setup quality is the single biggest driver of early campaign performance.

You Know Exactly Where Every Dollar Goes

LGX never marks up ad spend. Your budget goes directly to Google through your own account. The management fee covers strategy, campaign creation, optimization, and reporting — and it’s always a separate, transparent line item. You see the real numbers at all times.

Active Management, Not Set and Forget

Campaigns that run without active management drift — irrelevant searches creep in, high-performing ad copy never gets refreshed, and budgets stay allocated to underperforming ad groups. LGX reviews and adjusts campaigns continuously so performance improves over time rather than plateauing after the first month.

Connected to Your Broader Marketing Strategy

Because LGX handles SEO, social, website, and ads under one roof, your Google campaigns are built with the full picture in mind. Ads are informed by what keywords your site is already ranking for, what landing pages exist, and how your other channels are performing — so everything works together instead of pulling in different directions.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Attention Capture Deliverables

Pair Google Ads With the Rest of Your Attention Strategy

Google Ads capture demand — these services help you build it, convert it, and measure it across every channel:

  • Social Media Management — Build brand awareness and audience trust organically so your paid campaigns land with people who already recognize you
  • Social & Meta Ads — Layer social advertising on top of search ads to reach your audience across the full buyer journey
  • Call Tracking & Lead Attribution — Know exactly which campaigns and keywords are driving phone calls so you can optimize spend toward what converts

Your Google Ads Questions, Answered

What Do People Ask Before Starting Google Ads With LGX?

LGX’s monthly Google Ads management is $550/month. Campaign setup or an audit and takeover of an existing account is a one-time fee of $1,100. These are separate from your ad spend, which is paid directly by you to Google. Google Local Services Ads setup and Google Guarantee/Max setup are each $500 as one-time services.

We recommend a minimum of $1,000/month in ad spend for most campaigns. Below that threshold, the Google algorithm doesn’t have enough click volume to optimize effectively — which means slower learning, less efficient bidding, and weaker results. The right budget for your specific situation depends on your market, your competitive landscape, and your conversion goals. We’ll give you an honest recommendation during the discovery call.

Standard Google Ads are pay-per-click text ads that appear in search results for businesses of any type. You pay every time someone clicks your ad, regardless of whether they convert. Local Services Ads (LSAs) are pay-per-lead listings available to verified service-based businesses — they appear above standard ads, carry a Google Verified badge, and you only pay when a qualified lead contacts you directly through the ad. LSAs are available for specific industries including home services, legal, healthcare, financial services, and real estate.

No. LGX handles full campaign setup for businesses starting from scratch. If you do have an existing account, we’ll audit it first to identify what’s working, what’s wasting budget, and what needs to be rebuilt — then take over management with those findings as the starting point.

Google Ads can generate leads immediately after launch — unlike SEO, which builds over time. However, the first 4 to 8 weeks are typically a learning phase where the algorithm identifies which users in your audience are converting and optimizes bid strategy accordingly. Results generally improve meaningfully after that period as data accumulates. We recommend planning for a 90-day horizon to get a reliable read on campaign performance.

Yes — we’ll request manager access to your Google Ads and Google Analytics accounts. You retain full ownership and access at all times. We operate as a manager on your account, which means you can see everything we do and can remove access at any time. Your account, your data, your campaigns — we just run them.

Google Ads put you at the top of search results immediately and you pay per click. The moment you stop spending, the traffic stops. SEO builds organic rankings over time — it takes longer to see results but the traffic doesn’t stop when you stop paying. The two work best together: Google Ads drive immediate leads while SEO builds long-term organic authority. LGX offers both and can help you think through the right balance for your situation.

Yes. The standard setup covers search campaigns, but additional campaign types — Google Shopping, Display, Remarketing, and Performance Max — are available and scoped based on your goals. Additional campaign creation is available at our standard rate of $165/hour beyond the base setup.