Social & Meta Ads

Your Audience Is on Social Media. Your Ads Should Be Too — and Actually Working.

Social advertising on Facebook, Instagram, and LinkedIn gives you the ability to put your business in front of a precisely defined audience — people who match your customer profile, live in your service area, and are most likely to take action. But the platform is only as effective as the strategy and execution behind it. LGX handles the full picture: audience targeting, campaign creation, pixel setup, ongoing optimization, and monthly reporting — so your ad spend works harder and your results are trackable.

Why Social Ads Often Underperform

Boosting Posts Isn’t the Same as Running a Strategy

Most businesses that try social ads and give up have the same story: they boosted a post, spent a few hundred dollars, got some likes or impressions, and saw no meaningful business result. The problem usually isn’t the platform — it’s the approach.

Boosting posts is not a strategy. Effective social advertising requires properly built audiences, creative that matches the intent of the placement, pixel tracking to measure real outcomes, retargeting to recapture people who showed interest, and ongoing optimization based on actual data. Without those elements, you’re paying for reach with no real way to convert it.

LGX builds campaigns the right way from the start — with the technical setup, audience strategy, and creative structure that gives your ad budget a real chance to produce results.

How LGX Runs Social Ads

What Does LGX’s Social Ads Process Look Like?

Every campaign starts with the right foundation — targeting, tracking, and creative — before a single dollar goes to the platform.

1
Strategy + Goal AlignmentWe start by defining what success looks like — leads, calls, purchases, event registrations, or brand awareness — and build the campaign structure around that specific outcome. Platforms, ad formats, and budgets are selected based on your goal, not a generic template.
2
Pixel + Tracking SetupWe install and verify the Meta Pixel and any relevant conversion events on your website so your results are measured accurately. Without proper tracking, you’re spending money and guessing at outcomes. We make sure you can see exactly what your campaigns are producing.
3
Audience Build + Campaign CreationWe build your target audiences — cold prospecting, lookalike audiences, and retargeting — and create the ad sets and creative for each. Copy, imagery, and format are tailored to the platform and the specific audience being shown the ad.
4
Ongoing OptimizationActive campaigns are monitored and adjusted throughout each month — audience refinements, budget shifts between ad sets, creative testing, and bid adjustments. We don’t set and forget. Your campaigns get better over time as we learn what your audience responds to.
5
Monthly Insights + RecommendationsEach month you receive a performance report covering spend, reach, clicks, conversions, and cost-per-result — along with what we’re adjusting and why. You always know where your money went and what it produced.

Social Ads Options + Pricing

Which Social Ads Service Is Right for You?

LGX offers social ads support at three levels — from ongoing managed campaigns to a one-time launch kit for businesses that want to run ads themselves. Ad spend is always billed directly to you through the platform and is never included in LGX’s fees.

Social Media Ads Management & Creation
Monthly
$650/mo
  • Pixel and conversion tracking setup and verification
  • Custom target audience build-out — cold, lookalike, and retargeting audiences
  • Retargeting campaign setup to recapture interested visitors
  • 2 hours of campaign creation each month — new ads, creative refreshes, A/B testing
  • Ongoing optimization and performance monitoring throughout the month
  • Monthly insights report with spend, results, and next-month recommendations
  • Ad spend billed directly to client through the platform

Ideal for: Businesses that want fully managed social advertising without the time or expertise to run it themselves

One-Time Social Ads Support
One-Time
$200
  • Kickoff strategy session — goals, target audiences, messaging, and platform recommendations
  • Full campaign build-out — targeting, budgeting, and ad set configuration in Ads Manager
  • Pixel and tracking setup so results are measurable from day one
  • Launch checklist and how-to guide for managing and monitoring the campaign after launch

Ideal for: Businesses that want to launch a professional campaign with expert setup and then manage it in-house going forward

Client-Paid Social Ads Budget
Add-On
$300/mo recommended minimum

Ad spend is always paid directly to the platform by the client — LGX never marks up or passes through ad budget. The $300/month figure is a recommended starting point for most local businesses running awareness or lead generation campaigns. Actual spend is set based on your goals and adjusted as the campaign data develops.

Note: Ad spend is separate from and in addition to LGX’s monthly management fee

Honest Qualification

Is Social Advertising the Right Investment Right Now?

Social ads produce real results when the conditions are right. Here’s an honest look at when they make sense and when something else should come first.

✓ This Is For You If…

  • You have a clear offer, service, or product and you know who your customer is
  • You have a website or landing page ready to receive traffic — ads need somewhere to send people
  • You’re trying to reach a specific audience beyond your existing followers or customer base
  • You’ve tried boosting posts without real results and want a proper campaign built from the ground up
  • You want to run ads alongside your organic social content for a combined reach-and-convert strategy
  • You’re launching something — a product, event, promotion, or new service — and need immediate visibility

→ Consider Starting Elsewhere If…

  • Your website isn’t ready — ads drive traffic to a destination, and a poor landing experience will waste your budget regardless of how good the ad is
  • You don’t have a defined offer or clear call to action — ads amplify what’s already there, they don’t create it
  • You’re expecting ads alone to build brand awareness over the long term — organic content and SEO are better tools for that goal
  • You need results tomorrow — campaigns take time to learn and optimize before they reach peak performance

Why LGX for Social Ads

What Makes LGX Different From Running Ads on Your Own?

We Build the Foundation Before We Spend a Dollar

Most wasted ad spend happens in the setup — wrong audiences, missing pixel, no retargeting, no conversion tracking. LGX handles all of that before a campaign goes live so your budget is working from day one, not funding a learning exercise.

We Optimize Based on Data, Not Gut Feeling

Active campaigns are reviewed and adjusted continuously — not just at the end of the month. Audience refinements, budget reallocation between ad sets, creative testing, and bid strategy adjustments are all driven by what the data is actually showing, not what seemed like a good idea at setup.

Your Ad Spend Goes Directly to the Platform — Always

LGX never marks up ad spend or passes budget through our billing. Every dollar of your ad budget goes directly to Meta or the relevant platform. You own your ad accounts, you see the real spend, and you know exactly what you’re paying for management versus what you’re paying for reach.

Social Ads Work Better Alongside the Rest of Your Marketing

Because LGX handles organic social, SEO, website, and ads under one roof, your campaigns are built with the full picture in mind. Ads are informed by what your audience is already responding to organically, and campaigns are connected to landing pages and tracking that the rest of your marketing team understands.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Attention Capture Deliverables

Pair Social Ads With the Rest of Your Attention Strategy

Social ads work harder when they’re part of a broader attention strategy. These services pair naturally with social and Meta advertising:

  • Social Media Management — Build the organic presence that makes your ads more credible and your retargeting audiences larger
  • Google Ads Management — Capture high-intent search traffic alongside the awareness and reach your social ads build
  • Call Tracking & Lead Attribution — Know exactly which ads are driving phone calls so you can optimize spend toward what’s actually converting

Your Social Ads Questions, Answered

What Do People Ask Before Starting Social Ads With LGX?

LGX runs social ads across Facebook, Instagram, LinkedIn, and other Meta-connected placements. The right platform depends on your audience and your goal — LinkedIn is stronger for B2B and professional services, while Facebook and Instagram tend to produce better results for local consumer businesses. We’ll recommend the best platform mix during the discovery call based on your specific situation.

For most local Omaha businesses running awareness or lead generation campaigns, a starting budget of $300 to $500 per month in ad spend is a reasonable floor. That’s separate from and in addition to LGX’s management fee. The right number depends on your goals, your market, and your offer. We’ll discuss budget during the discovery call and give you an honest recommendation — not just a number that maximizes our fee.

Boosting a post is a simplified tool designed to get more views on existing content. It offers limited targeting, no retargeting, minimal tracking, and no conversion optimization. A properly built campaign uses Meta Ads Manager with custom audiences, conversion tracking, retargeting sequences, and structured ad sets designed around a specific outcome. The two aren’t really comparable in terms of what they can produce.

Most campaigns need 4 to 8 weeks to gather enough data for meaningful optimization. The Meta algorithm needs a learning phase to identify which users in your audience are most likely to take action. Results typically improve over time as we accumulate data and refine targeting — which is why we recommend at least a 3-month commitment to get a real read on performance.

No. Social ads reach people beyond your existing followers — that’s the core value of paid social. We build audiences based on demographics, interests, behaviors, and geographic targeting, not your follower count. A business with 200 followers can run effective social ads that reach thousands of qualified potential customers.

No. Your ad budget goes directly to Meta (or the relevant platform) through your own ad account. LGX never marks up ad spend or passes your budget through our billing. You pay LGX a management fee for strategy, creation, optimization, and reporting — and you pay the platform separately for the actual reach your ads receive. This keeps everything transparent.

It’s possible to run lead generation ads that capture contact information directly within Meta without a website landing page. However, for most campaigns — especially those driving calls, bookings, or purchases — a website or landing page significantly improves results. If you don’t have a site yet, we’d recommend starting with Website Design + Build or a standalone Landing Page before investing in paid ads.

The One-Time Social Ads Support service is designed for businesses that want a professionally built campaign they can run themselves. It includes a kickoff strategy session, full campaign build-out in Ads Manager, pixel and tracking setup, and a launch checklist with guidance for ongoing management. LGX sets everything up correctly from the start — after that, you’re in the driver’s seat. If you decide you’d rather have us manage it ongoing, that’s an easy transition into the monthly management service.