Brand & Competitive Audits

You Can’t Fix What You Haven’t Honestly Measured.

Most businesses have a general sense that their brand could be stronger — but gut feeling isn’t a strategy. LGX audit services give you a clear, scored picture of where your brand stands across every major digital channel: SEO, website performance, social media, UX, Google Business Profile, and security compliance. The result is a prioritized roadmap, not a report that sits in a folder.

Why Audits Matter Before Investing in Growth

What You Don’t Know About Your Brand’s Digital Presence Is Costing You

Businesses often invest in marketing before they understand what’s actually holding them back. A Google Ads campaign launched against a website with poor UX. An SEO effort built on a site that loads slowly and has broken technical signals. A social media push without any audit of whether the existing accounts are even set up correctly.

An audit changes the starting point. Instead of guessing at priorities, you get scored, evidence-based findings across every major area of your digital presence. You see what’s working, what’s actively hurting you, and — critically — what to address first to get the most impact from any investment that follows.

LGX audit services are designed to be used, not just delivered. Every finding comes with context, and the report is structured to inform the next decision — whether that’s a redesign, an SEO engagement, a rebrand, or simply a prioritized fix list you can work through internally.

Audit Options + Pricing

Which Audit Is Right for Your Business?

LGX offers three audit services covering different scopes — a comprehensive brand and digital presence audit, and two levels of social media audit and strategy for businesses that want to go deep on their social channels specifically.

Brand & Website Audit
Most Comprehensive
$895one-time

An in-depth analysis of your brand’s full digital presence — evaluated across 65+ key metrics spanning five core areas, each scored for clear prioritization.

  • SEO & Search Visibility — keyword rankings, technical SEO health, indexability, metadata, and content optimization signals
  • Social Media Presence & Engagement — profile completeness, content consistency, audience engagement, and platform performance
  • Website Design, Functionality & UX — load speed, mobile responsiveness, navigation, conversion paths, and user experience assessment
  • Website Security & ADA Compliance — SSL status, vulnerability signals, and accessibility compliance indicators
  • Google Business Profile — profile completeness, review health, category accuracy, and local search visibility

Ideal for: Businesses that want a complete picture of their digital brand before making a significant investment in redesign, rebrand, SEO, or marketing

Social Media Audit & Strategy — Tier 2
Most Popular
$800one-time

A comprehensive deep dive into your existing social media accounts — what’s working, where the gaps are, and a full custom strategy for what to do next. Tier 2 includes expanded competitive analysis and a broader multi-platform strategy.

  • Comprehensive audit of existing social media accounts across active platforms
  • Performance analysis — engagement rates, content patterns, audience growth, and what’s resonating
  • Competitive landscape review — how your social presence compares to key competitors
  • Custom strategy document with content pillars, posting guidelines, and platform recommendations
  • Hashtag and tagging strategy for maximum organic reach
  • Actionable next steps prioritized by impact

Ideal for: Businesses that want both a thorough audit and a competitive-informed social strategy to implement going forward

Social Media Audit & Strategy — Tier 1
$670one-time

A focused audit and strategy engagement for businesses that want clear direction on their social media without the expanded competitive scope of Tier 2.

  • Audit of existing social media accounts
  • Strategy document with insights, content pillars, and posting guidelines
  • Hashtag and engagement recommendations
  • Actionable next steps based on current performance

Ideal for: Businesses that want a clear social media audit and strategy without expanded competitive analysis

What the Audit Delivers

What Does an LGX Audit Actually Give You?

An audit without a clear output is just a list of problems. LGX audit deliverables are designed to move you toward decisions, not just awareness.

1
Scored Performance Across Every AreaEach core area receives a performance score so you can immediately see where you’re strong, where you’re average, and where you have gaps that need attention. The scoring makes prioritization straightforward.
2
Plain Language FindingsEvery issue is described in language that explains what’s wrong, why it matters, and what impact it’s having — not just a list of technical flags that require a specialist to interpret.
3
Prioritized RecommendationsFindings are ranked by impact so you know what to address first — whether you’re handing the fix list to LGX or to your own team. You leave with a clear sense of where your time and budget will produce the most return.
4
A Brief for What Comes NextFor clients who want to act on the findings with LGX, the audit serves as the brief for a scoped implementation engagement — so there’s no gap between identifying the problem and starting the fix.

Honest Qualification

Is an Audit the Right Starting Point for You?

Audits are most valuable when you’re about to make a meaningful investment and want the data to make better decisions. Here’s an honest look at when they make sense and when to skip them.

✓ This Is For You If…

  • You’re planning a significant investment — a new website, an SEO engagement, a rebrand — and want to know what the data says before you start
  • Your marketing results have plateaued and you want a clear diagnosis before adding more spend
  • You’ve inherited a website or brand presence and need a baseline assessment of what you’re working with
  • You want to understand how your social media is performing before committing to ongoing management
  • You’re preparing to take your business to the next level and want a gap analysis before building your growth strategy
  • You’ve been getting inconsistent advice from multiple vendors and want an independent, scored assessment

→ Consider Starting Elsewhere If…

  • You’re a brand-new business with no existing digital presence to audit — invest in building the foundation first
  • You already have a detailed, recent audit from another provider and the findings are still actionable — no need to repeat the work
  • You know exactly what needs to be fixed and are ready to act — in that case, go straight to the relevant implementation service rather than auditing what you already understand

Why LGX for Brand Audits

What Makes an LGX Audit Different From a Vendor Assessment?

We’re Not Selling What We Audit

Many “free audits” from vendors are sales tools designed to surface problems that require their specific solution. LGX audit findings are honest — including the things that don’t require LGX to fix. If your SEO is solid, we’ll say so. If your social is genuinely performing, we’ll tell you that too. The goal is accuracy, not a predetermined upsell.

65+ Metrics Across Every Channel — Not Just One

Most audits focus on a single channel — an SEO audit, a social audit, or a website audit. The LGX Brand & Website Audit evaluates all five major areas of your digital presence in a single engagement, giving you a cross-channel picture that reveals how different areas of your brand are interacting — not just isolated scores.

The Report Is Built to Be Used

Audit reports that live in your downloads folder have zero ROI. LGX structures every audit deliverable to be immediately actionable — scored, prioritized, written in plain language, and formatted to serve as the brief for whatever comes next. Whether you act on it with LGX or with another team, the report gives you a clear starting point.

We Can Fix What We Find

For businesses that want to act on the findings with LGX, the audit flows directly into a scoped implementation engagement — SEO fixes, website improvements, social media management, a rebrand, or any other area where the data points to a gap. There’s no handoff problem between the people who found the issues and the people who fix them.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Brand Creation Deliverables

Act on What the Audit Finds

An audit is the starting point. These are the most common services clients engage after seeing the findings:

  • Brand Discovery & Messaging Strategy — If the audit surfaces brand clarity issues, strategy work is typically the next step before any visual or marketing changes
  • Logo Design — If the visual identity is flagged as inconsistent or outdated, a logo refresh or full redesign addresses that finding directly
  • Reputation & Social Presence Management — If social profiles are incomplete, inconsistently branded, or underperforming, cleanup and optimization is the natural next move

Your Brand Audit Questions, Answered

What Do People Ask Before Starting an Audit With LGX?

The Brand & Website Audit evaluates 65+ metrics across five areas: SEO and search visibility, social media presence and engagement, website design and UX, website security and ADA compliance, and Google Business Profile. Each area receives a performance score, and the full report includes plain language findings and prioritized recommendations for each. It’s a comprehensive snapshot of where your digital brand stands across every major channel.

The Brand & Website Audit typically takes 5 to 7 business days to complete from kickoff. Social media audits are generally delivered within 3 to 5 business days. Timeline can vary slightly based on the complexity of the accounts being reviewed and the number of platforms involved. We’ll confirm the expected turnaround during the discovery call.

The Brand & Website Audit is a broad, cross-channel evaluation covering your full digital presence — SEO, website, social, GBP, and security. The Social Media Audit is a focused deep dive specifically into your social media accounts — performance analysis, content patterns, competitive landscape, and a custom strategy document. They serve different purposes. Many clients start with the broader Brand & Website Audit to identify their highest-priority gaps across all channels, then use a social audit to go deeper on that specific area.

Some access is helpful for deeper analysis, but much of the audit is conducted from public-facing signals and tools that don’t require account credentials. For the social media audit, access to analytics data is helpful and we’ll ask for read-only access where relevant. For the website audit, we may request access to Google Search Console and Google Analytics if available. We’ll walk through exactly what’s needed during kickoff.

You receive the report and we review the findings together in a walkthrough call. From there, you can act on the recommendations with LGX, with your own team, or with another vendor. For clients who want to implement with LGX, the audit becomes the brief for a scoped engagement addressing the prioritized findings — typically a combination of SEO work, website improvements, brand updates, or social media management depending on where the gaps are.

Yes — for clients who haven’t had a formal audit done yet, it’s often valuable even if we’re already running campaigns or managing their website. The audit sometimes surfaces issues in areas we haven’t yet been engaged on, or validates that the areas we’re working on are performing well relative to the rest of the digital presence. It also gives clients a documented baseline they can compare against in future audits.

Yes. The audit report is formatted to be shareable and presentable — it’s designed to communicate findings clearly to stakeholders who don’t have a technical background. Many clients use it as a tool for internal alignment on marketing priorities or for presenting a case for investment in specific areas of improvement.