Logo Design

Your Logo Is the First Thing People See. Make Sure It Says the Right Thing.

A logo isn’t just a graphic — it’s the visual shorthand for everything your business stands for. Whether you’re launching for the first time, evolving an existing identity, or starting completely fresh, LGX builds logo and brand identity systems designed for real-world use across every platform, format, and context your business actually operates in. We have a package for every stage of business — from a concept on a napkin to a full brand system built for scale.

What Makes a Logo Actually Work

A Logo Isn’t Just a File. It’s a System Your Business Has to Live In.

Most logo problems aren’t design problems — they’re completeness problems. A business gets a logo designed and then discovers it doesn’t work on a dark background, doesn’t scale down for a favicon, doesn’t print cleanly in black and white, and wasn’t delivered in the file formats that printers, web developers, and embroiderers actually need.

A professional logo package isn’t just the mark — it’s the full set of assets, formats, and standards that allow your brand to show up consistently everywhere it needs to. LGX builds logo systems with that reality in mind from the first conversation. You don’t just get a logo. You get a brand identity that’s ready to be used.

Logo Design Options + Pricing

Which Logo Package Is Right for Your Stage of Business?

LGX offers logo and brand identity packages for every stage — from a concept that needs to be brought to life, to an existing logo that needs to work harder, to a complete brand system built for a growing business.

Complete Logo & Visual Identity
Most Comprehensive
$3,449one-time

For brands ready to fully define their presence. Builds on the Signature Toolkit with deeper creative exploration, a fuller color system, and professional marketing assets — a robust, strategic brand system designed for consistency across digital, print, and promotional platforms.

Ideal for: Established businesses ready to invest in a complete, scalable brand system

LGX Signature Logo & Brand Toolkit
Most Popular
$2,149one-time

Our most recommended package. A polished, professional identity ready for real-world use — online and offline. Includes a custom logo, cohesive brand system, and the essential assets needed to launch your business across platforms with confidence, including a business card and additional brand materials.

Ideal for: Businesses that want a professional, complete identity system without going to full custom scope

Logo and Brand Launch Toolkit
$1,699one-time

Designed for new businesses that need a strong visual foundation. A custom logo and cohesive brand identity with everything needed to start showing up professionally from day one — across web, print, and social.

Ideal for: New businesses launching for the first time that need a ready-to-use brand identity

Logo & Brand Refresh Toolkit
$1,299one-time

For businesses whose brand has served them well but needs to evolve. Refines your existing logo and brand assets with intention — simplifying, modernizing, or adapting without starting from scratch. Delivers clarity, flexibility, and consistency without the cost of a full redesign.

Ideal for: Businesses with an established logo that needs to be modernized, adapted, or made more versatile

Sketch-to-Logo Toolkit
$1,099one-time

Have a logo idea or rough sketch but need help turning it into something professional? LGX takes your concept and collaborates with you to finalize the logo, define your colors and fonts, and package everything into a polished, usable brand asset.

Ideal for: Entrepreneurs who’ve started the creative process and need expert support to bring the vision to life

Essential Brand Toolkit
$849one-time

Uses your existing logo and design collateral to define and document the key visual elements of your brand — packaging them into a clear, organized toolkit that lets you show up consistently and confidently across all platforms without starting over.

Ideal for: Businesses with existing brand assets that need organization, documentation, and standards to ensure consistency

Logo Vectorization
One-Time
$299

Have a logo that only exists as a low-resolution image file? LGX converts it to vector format and delivers a complete set of professionally organized files — full-color, black & white, RGB and CMYK versions in .jpg, .eps, .pdf, and .png formats, plus an interactive PDF showcasing your brand’s logo and color identity.

Ideal for: Businesses with an existing logo that needs to be properly formatted for print, web, and professional use

Honest Qualification

Is Now the Right Time to Invest in Logo Design?

A logo investment pays off when the timing is right. Here’s an honest look at when it makes sense and when something else should come first.

✓ This Is For You If…

  • You’re launching a new business and need a professional identity to start from
  • Your current logo was DIY or outdated and no longer reflects the level of business you operate
  • You have a logo concept or sketch and need a designer to bring it to a professional standard
  • Your logo exists but only as a low-resolution file and doesn’t hold up in real-world applications
  • You’re rebranding and need your visual identity to reflect where the business is going, not where it’s been
  • You have brand assets but they’re inconsistently applied and your team needs a clear system to follow

→ Consider Starting Elsewhere If…

  • You haven’t validated your business concept yet — invest in proving the idea before investing in the brand
  • You’re in a rapid pivot and the direction of the business isn’t settled — wait until the positioning is clear before locking in a visual identity
  • Your current logo is working fine — not every logo needs to be replaced, and we’ll tell you honestly if that’s the case

Why LGX for Logo Design

What Makes an LGX-Designed Logo Different?

Built for the Real World, Not Just the Presentation

Your logo needs to work on a website header, a business card, a vehicle wrap, an embroidered shirt, and a social media profile picture. LGX designs and delivers logos with all of those applications in mind — in every file format, color mode, and variant you’ll actually need in the real world.

Strategy Informs the Design

LGX doesn’t open a design tool and start drawing. The design process starts with understanding your business, your audience, your competitive space, and what the brand needs to communicate. That strategic foundation is what separates a logo that looks good from a logo that actually works for the business.

A Package for Every Stage of Business

Whether you’re launching for the first time, refreshing an identity that’s grown stale, or building a complete brand system for a scaling company, LGX has a structured package for where you are. We’ll help you identify the right scope during the discovery call — and we’ll tell you if a lower-tier option is genuinely all you need.

Connected to the Rest of Your Marketing

Because LGX handles website design, social media, and marketing alongside branding, your logo isn’t designed in isolation. We know how it needs to function in a website header, a social profile, an ad, and a print piece — and we design with all of those contexts in mind from the start.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

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C Krei
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LGX is amazing! If you need someone who knows their stuff and actually cares about their customers, look no further!
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V Newman
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Great work, advice and energy!!
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D Wills
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LGD was an amazing team to work with. Sarah helped me rebrand my business by redesigning a new logo for me and I couldn’t be more happy with the work she did and how easy and efficient the design process was. Highly recommend them! Thank you again LGD.
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D Krussel
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The team is super friendly and great to work with. They nailed our logo with their first round of submissions to us! We will be using them for all of our future marketing needs! Thank you Little Guy Design!
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S Pham
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Paul and Matt were both very easy to work with. Loved the website they built. Thanks guys!
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L Siebenhor
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Absolutely Awesome! This is how service should be everywhere.. I've had nothing but help in everything we've needed. Matt & Paul came to my office, taught us everything, set us up, and continue to help with Troubleshooting well after meeting with them. I couldn't be any happier with this company. To anyone in need, Call them! These boys know what they're talking about!!. Thank you againl!! I really appreciate the continuous Help. Matt & Paul: Please let me know if there's anything I could do to help you in return.
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C Rutherford
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Little guy came into our company to help us with our internet presence last week. They were very enjoyable to talk to and down to earth. If you want someone that is going to be honest and up front look no further.
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M Wolff
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Little Guy Design came to our business and brought so much value with their WordPress, SEO, and Social Media training. Paul and Matt literally blew us away with the amount of information we did NOT know. I would highly recommend their service to any company looking to gain that digital marketing edge.
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Other Brand Creation Deliverables

A Logo Is the Starting Point. These Services Complete the Brand.

A strong logo becomes a strong brand when it’s backed by strategy, consistent application, and a clear understanding of how it shows up in the world:

Your Logo Design Questions, Answered

What Do People Ask Before Starting a Logo Project With LGX?

The right package depends on your stage of business and what you already have. If you’re launching for the first time, the Brand Launch Toolkit or Signature Toolkit are the most common starting points. If you have an existing logo that needs to evolve, the Refresh Toolkit is typically the right fit. If your logo only exists as a low-resolution image, Vectorization may be the quickest solve. If you’re building a complete brand system for a growing company, the Complete Logo & Visual Identity is the right investment. We’ll help you identify the right scope during the discovery call — and we’ll never recommend more than you need.
All LGX logo packages deliver your logo in the formats you’ll actually need: vector files (.eps, .ai, or .svg) for scalability, .pdf for print use, and .png files with transparent backgrounds for digital use. You’ll receive full-color, black and white, and typically light and dark background versions depending on the package. The Vectorization service specifically delivers RGB and CMYK versions in .jpg, .eps, .pdf, and .png formats — eight separate files in total.
Revision rounds vary by package and will be confirmed during the project kickoff. LGX builds in a structured revision process so there’s room to refine the direction without scope creep on either side. We’ll walk through exactly what’s included for your specific package before the project begins.
Yes. Full ownership of the final logo and all associated brand files transfers to you upon project completion and payment. You own everything — the design, the files, and the rights to use them however your business needs.
That’s exactly what the Logo & Brand Refresh Toolkit and Essential Brand Toolkit are designed for. If your logo has good bones but needs modernizing, adapting, or expanding into a full system, a refresh engagement is typically the right approach. If your logo is strong but your brand assets are disorganized and inconsistently applied, the Essential Brand Toolkit documents and systematizes what you have without changing the mark itself.
Yes — that’s the Sketch-to-Logo Toolkit. You bring the concept or sketch, and LGX collaborates with you to finalize the design, define your colors and typography, and deliver a complete, professional brand asset. It’s designed specifically for entrepreneurs who’ve started the creative thinking and need expert execution to bring it across the finish line.
Timeline varies by package complexity and how quickly feedback is provided during the revision rounds. Most logo projects run 2 to 4 weeks from kickoff to final file delivery. More comprehensive packages like the Complete Logo & Visual Identity may run longer depending on scope. We’ll provide a specific timeline estimate during the discovery call.
For established businesses undergoing a significant rebrand, yes — the Brand Discovery & Messaging Strategy engagement is designed to answer the foundational questions that should inform the visual identity before design begins. For new businesses launching for the first time, the logo package itself incorporates strategic discovery as part of the process. We’ll help you determine the right starting point based on where your business is and what’s already been defined.