Content Creation + Creative Development

What Does It Actually Take to Create Content That Connects?

Content is how your brand shows up — on your website, in feeds, in inboxes, and on screens. But great content doesn’t happen by accident. At LGX, we create photography, video, graphic design, blog content, and email campaigns that are built around your audience and your goals — not just to fill space.

From Blank Canvas to Brand Asset

What Is Content Creation + Creative Development, and Why Does It Matter?

Your audience forms an impression of your brand every time they encounter your content — whether it’s a photo on your website, a video in their feed, an email in their inbox, or a blog post that showed up in search. That impression either builds trust or breaks it.

Content creation isn’t just about producing assets. It’s about producing the right assets — ones that are on-brand, built for the right channels, and designed to move people toward a decision. At LGX, every piece of content we create is grounded in your brand strategy and built to perform.

What We Create For You

What Content Creation Deliverables Does LGX Offer?

Each deliverable below is scoped, priced, and available individually — or as part of an ongoing growth partnership. Click any deliverable to learn more.

01
PhotographyCovers: Website Full-Day Photography Shoot, Website Half-Day Photography Shoot, Website + Menu Photography, Headshot Photography, Event Photography
02
Video ProductionCovers: Video Production, YouTube Growth + Optimization
03
Graphic DesignCovers: Hourly Graphic Design, 10-Hour Graphic Design Package — Discounted Rate, Custom Social Media Canva Templates, Canva Brand Kit Build-out
04
Blog + Content WritingCovers: Blog Content Development + Optimization, Blog Content Optimization, Blog Topic/Keyphrase Research, SEO Content Strategy + Keyphrase Research, Better Than a Blog Landing Page
05
Email MarketingCovers: Email Marketing Tool Setup + Template Build, Email Marketing Strategy, Email Templates, Inbox Impact, Bulletin Blast

Our Approach to Content

How Does LGX Approach Content Creation?

Every piece of content we create starts with the same question: who is this for and what do we want them to do? From there, our process is built to produce work that’s on-brand, on-message, and built for the right channel.

Phase 1 — Brief + Strategy Alignment

Before we shoot a single photo or write a single word, we align on your brand voice, your audience, your goals, and the specific channels this content will live on. If you’ve completed a brand or marketing strategy with us, we build directly from that. If not, we gather what we need through a focused content brief session.

This is where we do the work — photography shoots, video production, graphic design, copywriting, email builds. Depending on the deliverable, this may happen in a single session or across multiple rounds. We work efficiently and keep you in the loop throughout.

We deliver drafts or proofs, incorporate your feedback, and finalize everything for use. For ongoing clients, content is delivered on a consistent schedule so your channels never go dark. All final assets are provided in the formats you need for web, print, or social.

Content Built for Businesses That Want to Stand Out

What Kind of Businesses Need Content Creation + Creative Development?

Any business that wants to show up professionally and consistently — which is most of them. We work with:

  • Businesses launching or relaunching their brand who need a full library of professional assets from day one
  • Established businesses whose content is outdated, inconsistent, or simply not performing
  • Organizations that have a marketing strategy but lack the internal team to execute the creative side
  • Companies investing in SEO or social media who need a consistent stream of quality content to feed those channels
  • Service businesses — healthcare, legal, home services, nonprofits — that need content that builds trust and communicates expertise

Our work spans industries and formats. Whether you need a single photography session or a full ongoing content partnership, we scale to what you need.

Trusted by Organizations Across the Midwest

What Do LGX Clients Say About Working With Us?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Content Is Just One Piece of the Puzzle

What Other LGX Deliverables Work Alongside Content Creation?

Great content is even more effective when it’s backed by strategy, distributed to the right audience, and optimized to get found. These categories work directly alongside content creation:

Your Questions About Content Creation, Answered

What Do People Ask Before Hiring LGX for Content Creation?

We cover the full creative spectrum — professional photography (headshots, events, product, website), video production, graphic design, blog and web copywriting, and email marketing. Most clients work with us across multiple content types, since a consistent brand presence requires more than just one format.

Not necessarily, but it helps. If you have a defined brand — clear voice, audience, and visual identity — we can get to work quickly. If your brand is underdeveloped or inconsistent, we may recommend starting with a Brand Discovery + Messaging Strategy or a 360° Strategy Session so the content we create actually lands the way it should.

Both. We offer standalone deliverables for businesses that need a specific asset — a photography session, a batch of blog posts, an email template build. We also work with clients on ongoing content partnerships through our Monthly Marketing Partnership Retainer, where content creation is built into a broader monthly scope.

It depends on the scope — we offer full-day and half-day website photography shoots, headshot sessions, event photography, and combined website + menu packages for restaurants. All shoots are planned in advance to make sure we capture exactly what you need for your website, social media, and marketing materials.

Yes. Our blog and content writing deliverables cover everything from one-time blog posts and content audits to ongoing monthly blog production and full SEO content strategy. We research keyphrases, write in your brand voice, and optimize every piece for both search engines and AI discovery.

It’s a long-form, SEO-optimized landing page that functions like a blog post but is built as a permanent page on your site — targeting a specific keyphrase or topic cluster with more depth and structure than a standard blog. It’s one of the most effective ways to capture organic search traffic and establish topical authority.

Yes. Whether you’re starting from scratch or taking over an existing tool, we can help with strategy, template design, list management, and ongoing campaign execution. Our Email Marketing deliverables range from a one-time setup and template build to full monthly email campaign management.

Let’s Make Something Worth Seeing.

Ready to Build Content That Actually Works for Your Business?

Mediocre content is everywhere. Content that connects, converts, and builds trust — that’s rarer. At LGX, we bring the strategy, the skill, and the creative horsepower to make sure what we produce actually does something. Let’s start the conversation.