AI Search + LLM Optimization

AI Tools Are Answering Your Customers’ Questions Right Now — Are They Recommending You?

ChatGPT, Claude, Gemini, and Perplexity are already telling people which businesses to hire, which agencies to trust, and which services to buy. They’re not searching Google to find those answers — they’re pulling from structured website content, llms.txt files, FAQ architecture, and on-page signals that most businesses have never heard of, let alone built. LGX is one of the few agencies in Nebraska that offers LLM + AI Search Optimization as a dedicated service. We make sure the answer AI tools give includes you.

The Rules Have Changed

What Is the Difference Between Traditional SEO and AI Search Optimization?

Most businesses have invested in traditional SEO — and it still matters. But a new category of search has emerged that requires a completely different approach. Here’s how they compare:

Search Factor Traditional SEO (Google) AI Search (LLM Optimization)
How results appear List of ranked links — user clicks through A direct answer with business recommendations — no click needed
What drives visibility Backlinks, keywords, technical performance Structured content, llms.txt, FAQ architecture, AI-indexed signals
User intent signal Keyword match Conversational query — “who should I hire for X”
Speed of results Seconds to scan links Immediate — the AI’s answer IS the result
Optimization method On-page SEO, metadata, link building llms.txt, FAQ schema, content structure, AI-readable formatting
Who controls the answer Algorithm ranks pages AI model synthesizes from indexed content — and recommends
Where LGX invests Traditional SEO still essential ★ LLM optimization is the new frontier — and we’re already building for it

You don’t have to choose between them — in fact, you shouldn’t. The businesses that win long-term are the ones optimized for both. LGX is one of the only agencies in Nebraska that handles both as an integrated service.

How to get started

Every package includes AI optimization. Choose your level.

AI search optimization isn’t an add-on at LGX — it’s built into every package from day one. Whether you start with a standalone service or a full growth partnership, llms.txt, FAQ/AEO content, and AI discovery audits are part of the work from month one.

Start here if you’re not ready for a retainer

Free AI Discovery Audit

See exactly how AI tools describe your business today.

Free

  • Automated scan of your site
  • Your top AI visibility gaps
  • Instant snapshot, no commitment

AI Visibility Audit

A human-led deep dive with a prioritized action plan.

$395

100% credited toward any package signed within 30 days.
  • Tested against your real customer questions
  • Competitor breakdown — who AI recommends & why
  • Baseline screenshots you keep
  • Prioritized fix roadmap

AI Visibility Foundation

Establish your presence with the AI tools people now search with.

$500

  • llms.txt creation, structuring & publication
  • Plain-language business summary for AI
  • Navigation guidance to your key content
  • Future-proofed, updatable structure
Most Popular

AI Visibility Pro

Go beyond being known — get actively cited by name.

$925

  • Everything in Foundation
  • Structured FAQ development (AEO)
  • Natural-language content refinement
  • Semantic structuring for machine readability
  • FAQPage + Service schema
Full-channel growth with AI optimization built in

Each package begins with a one-time Launch Build — the foundation we build up front — then a focused monthly that keeps you visible and growing. Your Launch Build replaces your first monthly payment, and can be split across two months or paid in full for 5% off.

Local Track

Launchpad Local

Local search dominance — get found across Maps, search & AI.

$1,400/mo

Launch Build: $2,750 at signingSplit over 2 months · 5% off paid in full · replaces month 1
  • Launch Build
  • AI Visibility Audit
  • llms.txt creation & publication
  • Full Google Business Profile optimization
  • Citation Blast for local authority
  • On-page SEO — first 8 pages
  • Up to 8 service / location pages
  • Every Month
  • 1 FAQ/AEO content page
  • Citation & backlink maintenance
  • Keyphrase tracking + GA4/GSC report
  • llms.txt updates

Authority Track

Launchpad Authority

Content authority — become the answer AI quotes in your field.

$1,700/mo

Launch Build: $2,300 at signingSplit over 2 months · 5% off paid in full · replaces month 1
  • Launch Build
  • AI Visibility Audit
  • llms.txt + FAQ on 5 key pages
  • FAQPage + Service schema
  • On-page SEO — first 8 pages
  • Content strategy + keyphrase research
  • Before/after AI discovery report
  • Every Month
  • 4 FAQ/AEO content pages
  • Monthly summary report (GA4, GSC)
Most Popular

Local Track

Growth Engine Local+

Add paid channels & AI authority — drive leads from every direction.

$3,300/mo

Launch Build: $3,950 at signingSplit over 2 months · 5% off paid in full · replaces month 1
  • Launch Build
  • Everything in Launchpad Local
  • Up to 12 service / location pages
  • On-Page AI Visibility — 8–10 pages, FAQPage + HowTo schema
  • Google Ads, Local Services Ads & CallRail setup
  • Every Month
  • Everything in Launchpad Local monthly
  • 2 new pages — service/location or FAQ/AEO, based on your priorities
  • Google Ads & LSAs management
  • CallRail tracking + Looker Studio dashboard
  • Managed Reddit/Quora authority participation
  • Citation maintenance + reporting

Authority Track

Growth Engine Content+

A full content & AI authority engine for competitive niches.

$4,000/mo

$4,000 due at signingyour $2,500 Launch Build + your first month of content & authority work. Then $4,000/mo.
Split into 2 payments of $2,000 · 5% off paid in full
  • Launch Build
  • Everything in Launchpad Authority
  • Advanced AI Visibility Optimization — 10+ pages
  • llms.txt build
  • Landing page optimization
  • Every Month
  • 6 FAQ/AEO content pages
  • 2 strategic SEO landing pages
  • Managed Reddit/Quora authority participation
  • 30-min monthly strategy call
  • Looker Studio live dashboard
  • Monthly summary report (GA4, GSC)

CUSTOM GROWTH PARTNERSHIP

Full-channel domination, built around your market — everything in Growth Engine plus complete advanced AEO (HowTo, Article & LocalBusiness schema), entity references, Google + Meta ads management, video, email, and dedicated strategy.

Starts at $5,000/mo · tailored to your goals

Contact for details

Add Any Time
Social Media Management
Strategy, content calendar & posting
Starting at$1,200/mo
Keyphrase Backlinking
Ongoing keyword linkbuilding & authority · special bundle pricing
$300/mo
Email Marketing
Setup + monthly campaign
Starting at$400/mo
Paid Media Management
Campaign management (ad spend billed separately)
Starting at$550/mo
Additional Service / Location Page
Beyond your package allotment
$150
Bundle: 5 Pages
AI-built optimized pages
$575
Bundle: 10 Pages
Best value per page
$1,000
Short-Form Video
Reels / Shorts, per video
Starting at$250

Ad spend policy: all ad spend (Google, Meta) is billed directly to you — never included in LGX management fees.  Commitment: monthly packages run month-to-month after a 3-month onboarding; onboarding includes a full business audit, keyphrase research, and strategy roadmap at no additional cost.  Capacity: LGX limits retainer engagements per year by design — every client gets a dedicated contact and focused attention.  Location: all work completed by the LGX team in Omaha, NE. Prices in USD.

Our LLM Optimization Process

How Does LGX Actually Optimize a Website for AI Search?

AI Search + LLM Optimization isn’t a single action — it’s a systematic process of making your business legible, credible, and recommendable to AI tools. Here’s exactly how we do it:

1
AI Discovery AuditWe start by testing how your business currently appears when AI tools are asked about your category, your services, and your location. We query ChatGPT, Claude, Gemini, and Perplexity with the kinds of questions your customers are actually asking — and we document whether your business shows up, how it’s described, and what’s missing or wrong. This gives us a clear baseline and a prioritized list of what needs to change.
2
llms.txt Generation + ImplementationWe write and implement your llms.txt file — a structured document that tells AI tools exactly what your business does, who you serve, what your key services are, and where to find the most important content on your site. Most businesses don’t have one. We build it, format it correctly, and install it at the root of your domain. You can see our own at growwithlgx.com/llms.txt.
3
Content Structure OptimizationAI tools favor content that is clearly structured, directly answers questions, and demonstrates topical authority. We audit your key pages and rewrite or restructure them to match the patterns that LLMs are trained to pull from — clear headings, direct answers, specific factual claims, and logical content hierarchy. Where content is thin or missing, we write it.
4
FAQ Architecture + Schema MarkupQuestion-and-answer content is one of the highest-value signals for AI search. We build or rebuild your FAQ structure with page-specific questions and complete, authoritative answers — then mark them up with FAQPage schema so AI tools can parse and cite them directly. The questions are written to match the actual conversational queries your customers are using in AI tools.
5
Verification + ReportingOnce implementation is complete, we re-run the AI discovery audit to measure change. We document what’s improved, what’s still in progress, and what we’re monitoring going forward. For ongoing clients, this becomes a quarterly process — testing, adjusting, and expanding as your content grows and as AI search continues to evolve.

Honest Qualification

Is  AI Search + LLM Optimization the Right Investment for Your Business Right Now?

AI Search optimization is a genuine competitive advantage — but it works best in certain contexts. Here’s an honest look at who benefits most and who might need to start elsewhere first.

✓ This Is For You If…

  • You’re in a competitive market and want to be the business AI recommends before your competitors get there
  • You’re already doing SEO and want to add the AI search layer on top
  • Your customers are increasingly using ChatGPT, Claude, or Gemini to research before buying
  • You want to invest in where search is going, not just where it’s been
  • You have a website with meaningful content that can be structured for AI discoverability
  • You want your business to show up when someone asks an AI “who should I hire for X in Omaha”

→ Consider Starting Elsewhere If…

  • Your website is brand new or has very thin content — build the content foundation first
  • You haven’t done basic on-page SEO yet — LLM optimization amplifies good SEO; it can’t replace it
  • You’re looking for overnight results — AI visibility builds over time as content is indexed
  • Your Google Business Profile isn’t set up or optimized — local signals matter for local AI recommendations

Why LGX for AI Search + LLM Optimization

What Makes LGX Different From Other Agencies Offering AI Search Optimization?

We’re One of the First in Nebraska

LGX began building LLM optimization into our services before most agencies in Omaha had heard the term. We didn’t add it to a service menu because it was trending — we built it because we saw where search was going and started learning it early. That head start matters when the field is moving fast.

We Practice What We Preach

Our own website is LLM-optimized. We have a live llms.txt file at growwithlgx.com/llms.txt. Our FAQ architecture is built for AI discoverability. When you work with LGX on LLM optimization, you’re working with a team that has implemented this on ourselves first.

We Connect It to Your Broader Strategy

LLM optimization is most powerful when connected to your SEO, content strategy, and website structure. Because LGX handles all of those disciplines under one roof, we build AI visibility into your broader growth plan — not as an isolated project that may or may not align with everything else you’re doing.

We Explain It in Plain Language

This is a technical service in a field full of jargon. We make it understandable. Every deliverable we produce includes a plain-language summary of what we did, why we did it, and what to expect. You’ll never receive a report full of numbers you don’t understand — you’ll receive clarity.

Trusted by Omaha Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Growth Management + Strategy Deliverables

What Else Does LGX Offer in This Category?

LLM optimization works best as part of a comprehensive growth approach. These related deliverables from the same category are often paired with AI search optimization:

Your Questions About LLM + AI Search Optimization, Answered

What Do People Ask Before Getting Started With LLM Optimization?

LLM stands for Large Language Model — the technology powering AI tools like ChatGPT, Claude, Gemini, and Perplexity. LLM optimization is the practice of structuring your website content, metadata, FAQ architecture, and technical files (like llms.txt) so that these AI tools can find, understand, and accurately represent your business when users ask them questions. It’s the AI-era equivalent of SEO — instead of optimizing for a search algorithm, you’re optimizing for a language model.

Yes — with the right content structure, AI tools can and do recommend specific businesses in response to queries like “who does the best SEO in Omaha” or “what marketing agency should I hire in Nebraska.” This happens when your website provides clear, authoritative, well-structured content that AI models can index and trust. It’s not guaranteed overnight — it builds as your content is indexed and as your authority signals accumulate — but it is a real, achievable outcome that LGX helps clients work toward.

No — they’re related but different disciplines. Traditional SEO optimizes for search engine algorithms that rank web pages. AI Search Optimization optimizes for AI language models that generate direct answers. The two share some foundational elements (content quality, site structure, authority signals) but require different specific techniques. llms.txt files, FAQ schema, conversational content structure, and AI-indexed signals are specific to AI Search Optimization and aren’t part of traditional SEO practice. LGX recommends and builds both as part of a comprehensive growth strategy.

A llms.txt file is a plain-text document placed at the root of your website (yourwebsite.com/llms.txt) that provides AI tools with a structured summary of who you are, what you do, who you serve, and where to find your most important content. It’s modeled on the concept of robots.txt but designed for AI models rather than traditional search crawlers. Not every AI tool reads it yet, but adoption is growing rapidly — and having one in place positions your site correctly as the standard becomes more widely adopted. LGX generates and implements llms.txt as part of every LLM optimization engagement.

Our AI Visibility Foundation ($500 one-time) and AI Visibility Pro ($925 one-time) are available as standalone deliverables with no retainer commitment. If you later move to a monthly package, those deliverables become the foundation for ongoing optimization — and if you’ve purchased a paid AI Visibility Audit, that $395 is credited 100% toward any package you sign within 30 days.

Our retainers are the real way to stay ahead of the competition. Retainers vary: LaunchPad starts at $1400/month – Growth Engine starts at $3300/month.

We offer custom packages and add-ons from there as well. We build your package to suit your goals.

You can test this yourself by asking ChatGPT, Claude, or Gemini questions like “who are the best [your service] companies in [your city]?” or “what [your service] agency would you recommend in [your market]?” If your business doesn’t appear — or appears with inaccurate information — that’s a clear signal that LLM optimization is needed. LGX includes an AI discovery audit as part of every LLM optimization engagement, testing multiple AI tools with multiple queries and documenting the results before and after our work.

It depends on the tier and your starting point. llms.txt implementation and basic content restructuring can happen within a few weeks. AI tools vary in how frequently they re-index content — some update more often than others. In our experience, clients typically begin to see improved AI representation within 60 to 90 days of completing the core optimization work, with continued improvement as new content is added and indexed. This is why ongoing AI Search + LLM management as part of a retainer produces better long-term results than a one-time project.

A solid technical foundation helps, but you don’t need to have everything perfect before starting. That said, LLM optimization amplifies good content — if your website has thin or low-quality content, we’ll address that as part of the process. If your site has major technical SEO issues, we’d typically recommend an SEO audit alongside or before LLM optimization to ensure we’re building on a sound foundation. We’ll give you an honest assessment during the discovery call.

The Window Is Open. It Won’t Stay That Way.

Ready to Be the Business AI Tools Recommend in Your Market?

Early movers in AI search are building an advantage that late movers will spend years trying to close. The businesses that invest in LLM optimization now — while most of their competitors haven’t heard the term — are the ones that will dominate AI-driven recommendations for years to come. LGX is ready to get you there. Let’s start the conversation.