On-Page SEO Optimization

Your Pages Can’t Rank for What They Aren’t Built to Target

A website that’s technically sound but poorly optimized on the page level is a website that gets overlooked — by Google, by AI search tools, and by the customers searching for exactly what you offer. On-page SEO is the work of making each page of your site legible, credible, and rankable for the specific searches that drive your business. LGX handles this at every scale, from a single priority page to your entire site — with optional AI visibility optimization layered on top.

What On-Page SEO Actually Covers

What Is On-Page SEO Optimization and What Does It Include?

On-page SEO is everything that happens on the page itself — as opposed to off-page signals like backlinks and citations. When done correctly, it tells search engines and AI tools exactly what each page is about, who it’s for, and why it deserves to rank. LGX on-page optimization covers six core elements:

1
Metadata OptimizationTitle tags and meta descriptions aligned to the specific keyphrase each page should rank for — written to drive clicks as much as rankings.
2
Image Alt Tags + Descriptive LabelingEvery image labeled with descriptive, keyphrase-relevant alt text that improves both search visibility and accessibility.
3
Schema + Structured DataJSON-LD markup implementation — Service, FAQPage, LocalBusiness, and other relevant types — so search engines and AI tools can categorize and trust your content.
4
XML Sitemap + Technical CrawlabilitySitemap configuration, GSC submission, and crawlability setup so Google can index your pages correctly from day one.
5
Keyphrase Targeting + Header StructureKeyphrase selection, heading hierarchy, and content alignment so each page is targeting the right search intent — not just the most obvious keyword.
+
Optional: AI Visibility LayerOur Option 2 tier adds llms.txt generation, FAQ structure for AI discovery, natural-language content refinement, and semantic structuring — so your pages are optimized for AI tools as well as Google.

Choose the Scope That Fits Your Site

What On-Page SEO Options Does LGX Offer?

Whether you need a single page optimized or your entire site restructured for both Google and AI search, we have a scope that fits. All options are one-time projects with no retainer commitment required.

Single Page Optimization
Starting Point
$225per page
  • Metadata optimization: title tag + meta description aligned to target keyphrase
  • Image alt tags and descriptive labeling
  • Structured data / schema implementation
  • XML sitemap review and optimization
  • Technical alignment for crawlability and indexing

Ideal for: Businesses that need a specific high-priority page optimized without committing to a full site project

Option 1: On-Page SEO Optimization (Full Site – Up to 5 Pages)
Most Popular
$500one-time
  • Metadata optimization across all key pages
  • Image alt tags and descriptive labeling site-wide
  • Schema / structured data implementation
  • XML sitemap configuration and GSC submission
  • Technical crawlability and indexing setup
  • Up to 15 keyphrases selected and mapped to pages
  • Page-level optimization: meta, title, and header tags

Ideal for: Businesses launching a new site or those that have never had professional on-page SEO applied

Option 2: On-Page SEO + AI Visibility Optimization
Recommended
$950one-time
  • Everything in Option 1, plus:
  • llms.txt file creation and implementation
  • Structured FAQ section development — AI-friendly Q&A formatting for key pages
  • Natural-language content refinement for AI interpretation and featured answer opportunities
  • Semantic content structuring for machine readability

Outcome: Your site is optimized not just for Google search — but for AI tools, answer engines, and emerging discovery platforms.

Ideal for: Businesses that want to future-proof their visibility by optimizing for both traditional and AI-powered search

Multi-Page Content SEO (5–10 Pages)
Focused Scope
$1,000one-time
  • SEO audit of the targeted pages
  • Up to 15 keyphrases selected and mapped
  • Page-level optimization: meta, title, and header tags across 5 to 10 priority pages

Ideal for: Businesses that want targeted optimization of their most important pages without a full site overhaul

Our On-Page Optimization Process

How Does LGX Approach On-Page SEO Optimization?

On-page optimization isn’t a checklist we run through and hand back. Every decision — keyphrase selection, metadata wording, schema type, content framing — is made deliberately based on your business, your audience, and your competitive landscape.

1
Keyphrase Research + Page MappingWe start by identifying the keyphrases your pages should target — based on search volume, intent, and your realistic ability to rank. Each keyphrase gets mapped to the specific page best positioned to rank for it. This prevents keyword cannibalization and ensures every page has a clear, distinct purpose in your overall SEO strategy.
2
Metadata + Heading OptimizationTitle tags, meta descriptions, and heading structures are rewritten or refined to align with the target keyphrase for each page while remaining compelling for the humans who will actually read them. Good metadata drives rankings and clicks — we optimize for both.
3
Schema + Technical ImplementationStructured data is implemented across your pages — Service, FAQPage, LocalBusiness, and other applicable schema types — and the sitemap is configured and submitted to Google Search Console. These technical elements are invisible to visitors but critical for search engines and AI tools to accurately understand and index your content.
4
Image + Content OptimizationEvery image gets properly labeled alt text. For Option 2 clients, on-page content is also refined for natural-language AI readability — front-loaded answers, clear heading hierarchy, and FAQ structure that gives AI tools exactly the format they favor for citation.
5
Delivery + ConfirmationAll changes are made directly to your site. We confirm GSC submission and indexing status and provide a plain-language summary of what was done, why each decision was made, and what to expect in terms of ranking movement over the following 60 to 90 days.

Honest Qualification

Is On-Page SEO Optimization the Right Next Step for Your Business?

On-page optimization is foundational — almost every business with a website benefits from it. The question is usually which tier and when.

✓ This Is For You If…

  • You have a website that's never had professional on-page SEO applied
  • You just launched or are about to launch a new site and want it optimized from day one
  • You've done citation building or link building but your on-page foundation is weak
  • You want to rank for specific keyphrases but don't currently appear anywhere for them
  • You're investing in content or advertising and want to make sure the pages those efforts point to are set up to convert
  • You want your site to be discoverable by AI search tools as well as Google — Option 2 is built for this

→ Consider Starting Elsewhere If…

  • Your site has major structural or technical SEO problems — start with an SEO Audit to identify what needs fixing at the foundation before optimizing individual pages
  • You have very little content on your site — on-page SEO amplifies existing content; it can't replace it. Consider blog content or landing page development first
  • You just finished a full on-page optimization within the last 6 months — give the changes time to take effect before re-optimizing

Why LGX for On-Page SEO

What Makes LGX Different for On-Page SEO Optimization?

We Optimize for Google and AI Together

Option 2 isn’t just on-page SEO with a llms.txt file bolted on. It’s a genuinely integrated approach where keyphrase targeting, content structure, FAQ architecture, and schema are all built to perform in both traditional search and AI-generated answers simultaneously — because the signals that matter to Google and to LLMs increasingly overlap.

We Build on WordPress — No Plugin-Dependency Junk

We implement structured data directly and properly — not through brittle plugin configurations that break on updates. Our schema implementation is clean JSON-LD, validated against Google's Rich Results Test, and built to stay working as your site evolves. We also work directly in your existing site without requiring platform changes or additional subscriptions.

Keyphrase Strategy Comes First

A lot of on-page SEO work fails because the keyphrase selection is wrong — optimizing for terms with no search volume, too competitive to rank for, or mismatched to what users actually want. We research and map keyphrases before touching a single title tag. The optimization work flows from the strategy, not the other way around.

We Own the Whole Stack

On-page SEO is most powerful when it's connected to your content strategy, your website structure, and your citation building. Because LGX handles all of those under one roof, we don't optimize pages in isolation — we optimize them as part of a complete growth picture, and the results compound accordingly.

Trusted by Omaha Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Other Growth Management + Strategy Deliverables

What Else Does LGX Offer in This Category?

On-page optimization is the foundation — these related services build on top of it:

Your On-Page SEO Questions, Answered

What Do People Ask Before Starting On-Page SEO Optimization With LGX?

LGX offers on-page SEO at four price points. Single page optimization is $225 per page — ideal for targeting a specific high-priority page. Option 1, full on-page SEO across your site, is $500 one-time and includes metadata, schema, sitemap, keyphrase mapping for up to 15 keyphrases, and page-level optimization across all key pages. Option 2, which adds AI visibility optimization including llms.txt generation, FAQ structure, and semantic content refinement, is $950 one-time. The Multi-Page Content SEO service for 5 to 10 targeted pages is $1,000 one-time. Schedule a discovery call and we’ll recommend which scope is right for your situation.

Option 1 optimizes your site for traditional search engines — Google primarily. It covers metadata, schema, keyphrase targeting, sitemap, and technical crawlability. Option 2 includes everything in Option 1 and adds a layer of AI visibility optimization: llms.txt file generation, structured FAQ development for AI-friendly Q&A formatting, natural-language content refinement, and semantic structuring. Option 2 is for businesses that want their site to perform in both Google search and AI-generated answer tools like ChatGPT, Claude, and Gemini.

We make changes directly. LGX on-page SEO is a done-for-you service — we log into your site, implement the optimizations, and confirm everything is in place before we hand it back. We don’t deliver a report of things for you to fix yourself unless you specifically need a recommendations-only deliverable, which is available as the SEO Audit + Recommendations Report in the audits tier.

A single page typically takes 2 to 3 business days. Full site Option 1 and Option 2 projects typically take 5 to 10 business days depending on the size of your site and the volume of content that needs to be reviewed or refined. We’ll give you a realistic timeline after the discovery call.

Most clients begin to see measurable movement in rankings within 60 to 90 days of on-page optimization being completed. Some pages move faster — particularly those targeting lower-competition keyphrases or those that previously had no optimization at all. On-page SEO is the foundation, but it compounds most powerfully when paired with ongoing citation building or a broader SEO retainer.

Not always, but it often helps. An audit tells us exactly which pages to prioritize and what keyphrases to target before we start optimizing. If you’ve never had professional SEO work done, we can typically proceed directly to on-page optimization with a brief discovery call to gather context. If your site has significant technical issues or you’re unsure why your rankings have dropped, an audit first is the better investment.

On-page SEO is the work done on your website itself — metadata, content, schema, keyphrase targeting. Local SEO is the work done off your website — building citations, earning mentions in local directories, optimizing your Google Business Profile, and growing your local authority signals. Both are necessary for strong local rankings. On-page optimization is typically the right starting point; local citation building then amplifies it over time.

Yes — we can implement on-page SEO on most CMS platforms. Metadata and content updates are platform-agnostic. Schema implementation may vary in complexity depending on your platform. For sites on Squarespace, Wix, Shopify, or other hosted platforms, we’ll assess implementation options during the discovery call and let you know if there are any limitations before you commit.

Your Pages Should Be Working Harder Than They Are.

Ready to Get Your Website Properly Optimized for Google and AI Search?

Your website is one of your highest-leverage business assets — but only if it’s set up to be found. On-page SEO is the work that makes your pages rankable. Option 2 makes them recommendable by AI too. LGX does both in a single engagement, done-for-you, with clear results you can measure. Let’s get started.