Marketing Strategy + Planning

What Does a Real Marketing Strategy Actually Look Like?

Most businesses have ideas. They post on social media, run the occasional ad, and try to stay consistent — but without a strategy, it’s all noise. At LGX, we help you cut through that. We build marketing plans grounded in your audience, your goals, and your competitive landscape — then we help you execute them. No templates. No guesswork. Just a clear path forward.

From Scattered to Strategic

What Is Marketing Strategy + Planning, and Why Does It Matter?

Marketing without a plan is just spending — and most businesses have felt that firsthand. Strategy is what connects your brand to your audience in a way that’s consistent, intentional, and measurable. It answers the questions: Who are we talking to? What do we want them to feel? What actions do we want them to take? And how do we get there without wasting resources on things that don’t move the needle?

At LGX, our Marketing Strategy + Planning deliverables are designed to give you the clarity and structure to market with confidence. Whether you’re launching something new, realigning an existing effort, or just tired of winging it — this is where we start.

What We Build For You

What Marketing Strategy Deliverables Does LGX Offer?

Each deliverable below is scoped, priced, and available individually — or as part of an ongoing growth partnership. Click any deliverable to learn more.

01
360° Brand & Marketing Strategy SessionCovers: 360° Brand & Marketing Strategy Mapping Session, On-Demand Marketing Power Hour, Marketing & Sales Strategy Partnership
02
Audience Persona DevelopmentCovers: Audience Persona Development & Strategy, Community Engagement Strategy
03
Content Framework & PlanningCovers: Content Framework Session, Monthly Social Content Calendar, Monthly Marketing Partnership Retainer
04
Event Promotion StrategyCovers: Event Promotion Strategy, Event Promotion Strategy Session
05
Paid Ads StrategyCovers: Paid Ads Strategy Session, Meta/Social Ads Kickoff & Strategy

Our Approach to Strategy

How Does LGX Build a Marketing Strategy?

Every engagement starts the same way: we listen. Before we write a single word of strategy or build a single plan, we need to understand your business, your audience, and your competitive environment. From there, our process typically follows three phases:

Phase 1 — Discovery & Audit

We review what you’re currently doing and where the gaps are. This includes a look at your messaging, your competitive landscape, your audience assumptions, and your past marketing efforts. We’re not just building something new — we’re building something better.

We document everything into a clear, prioritized plan. Depending on the deliverable, this might be a full 360° strategy map, a detailed audience persona set, a content calendar framework, or a paid ads approach. Everything is written to be usable — not just impressive-looking.

We don’t just hand you a PDF and disappear. We walk you through the strategy, answer your questions, and — for clients on a retainer — begin executing alongside you. Your plan is only as good as its implementation.

Strategy Built for Real Businesses

What Kind of Businesses Need Marketing Strategy + Planning?

The honest answer: most of them. Marketing strategy isn’t just for large organizations with big budgets. It’s for any business that wants to grow deliberately instead of by accident. We work with:

  • Startups and new businesses that need a foundation before they start spending on marketing
  • Established businesses that have been “winging it” and are ready to get intentional
  • Organizations going through a rebrand, launch, or pivot that need a plan to match
  • Teams that have good instincts but need a documented strategy to align everyone around
  • Business owners who’ve worked with agencies before and felt like the strategy was missing

Our deepest experience lives in healthcare, home services, legal, financial, nonprofit, restaurant, and e-commerce — but great strategy isn’t industry-specific. If you’re in business and you want to grow, we can help.

Trusted by Organizations Across the Midwest

What Do LGX Clients Say About Working With Us?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Strategy Is Just the Starting Point

What Other LGX Deliverables Work Alongside Marketing Strategy?

A great plan needs great execution. Once your strategy is set, these deliverable categories are where we bring it to life:

Your Questions About Marketing Strategy, Answered

What Do People Ask Before Hiring LGX for Marketing Strategy?

A marketing strategy is the overarching plan — it defines your audience, your positioning, your messaging, and your goals. Tactics are the specific actions taken to execute that plan, like running a Google Ad or posting on Instagram. Most businesses jump straight to tactics without a strategy, which is why their marketing feels inconsistent and produces unpredictable results. At LGX, strategy always comes first.

It depends on the scope. Our On-Demand Marketing Power Hour is a single session designed to unblock a specific challenge or decision. Our 360° Brand & Marketing Strategy Mapping Session is a more comprehensive working session that produces a full strategic roadmap. For clients on a retainer, strategy is an ongoing process that evolves with your business. We can tell you exactly what to expect once we understand your goals.

Yes — and this is actually one of the most common situations we walk into. Businesses that are already active in marketing often discover that they’ve been spending money without a clear plan connecting their efforts. Strategy doesn’t stop your existing marketing; it makes it more effective and more efficient.

It’s one of our most popular starting points. In a single working session, our team audits your full marketing ecosystem — your brand, your messaging, your digital presence, your competitive landscape — and hands you a prioritized roadmap of what to fix, what to build, and what to do first. Most clients call it the most valuable hour they’ve spent on their business. It’s available as a standalone deliverable or as part of an ongoing retainer.

Audience personas are detailed profiles of your ideal customers — who they are, what they care about, how they make decisions, and where they spend time. Without them, your marketing is essentially guessing. With them, every piece of content, every ad, and every campaign can be written directly to the people most likely to buy from you. If you’ve ever felt like your marketing isn’t landing, a persona problem is usually part of the reason why.

Yes. Our Event Promotion Strategy deliverable is built specifically for businesses that need to generate attention, registrations, or attendance around a specific moment. Whether it’s a grand opening, a product launch, a fundraiser, or a conference, we build a promotion plan that covers timing, channels, messaging, and execution.

Both. Our Paid Ads Strategy deliverables cover Meta/Social Ads and Google Ads — we help you define targeting, budget, creative direction, and campaign structure before a single dollar is spent. If you’re already running ads and not seeing results, our audit process can identify why and build a better approach.

Stop Guessing. Start Growing.

Ready to Build a Marketing Strategy That Actually Gets Executed?

Most marketing strategies sit in a folder and collect digital dust. At LGX, we build them to be used — by your team, by our team, and by every campaign you run. Let’s start with a conversation about where you are and where you want to be.