Marketing Strategy + Planning

If You Don’t Know Who You’re Talking To, Your Marketing Is Just Noise

Audience personas aren’t a branding exercise or a box to check — they’re the strategic foundation that determines what you say, where you say it, and who you say it to. LGX builds research-backed personas through a collaborative session that maps your audience’s pain points, communication preferences, and behaviors so your marketing reaches the right people with the right message every time.

Why Audience Clarity Changes Everything

What Are Audience Personas and Why Do They Drive Better Marketing Results?

An audience persona is a research-backed profile of a specific type of customer — their goals, frustrations, buying behaviors, preferred platforms, and how they make decisions. When you know that, every marketing choice becomes clearer: which channels to use, what tone to write in, what problems to lead with, and what calls to action actually convert.

Without defined personas, businesses default to marketing to everyone, which means their message resonates with no one. They post generically, write vaguely, and run ads to audiences that are too broad to perform. The result is low engagement, poor conversion rates, and mounting frustration.

LGX builds up to six custom audience personas in a collaborative session. We go beyond demographics — we map behavioral patterns, communication preferences, pain points, and how each persona engages with your brand across every channel. The output is a strategic framework you and your team can apply immediately across content, ads, email, and website copy.

Audience Strategy Options + Pricing

Know Your Audience. Then Go Get Them.

Both options are one-time engagements. The core session and the add-on can be combined in a single booking.

Audience Persona Development & StrategyCore Session$350one-time

A collaborative session that defines up to six custom audience personas — each mapped with goals, pain points, platform preferences, and cross-channel behavior — and delivers a strategic framework document your team can use immediately.

  • Up to 6 custom persona profiles
  • Pain points, goals, and communication preferences per persona
  • Cross-channel behavior mapping (web, social, email)
  • Strategic framework document delivered post-session

Ideal for: Businesses that want to stop guessing who they’re talking to and build all future marketing on a real audience foundation

Community Engagement Strategy$350one-time

An interactive session focused on community-based audiences — identifying the right messaging, content formats, and platforms to build authentic, lasting relationships with neighborhood groups, industry organizations, event audiences, and cause-aligned communities.

  • Community audience identification and analysis
  • Messaging, content format, and platform recommendations
  • Strategic roadmap for authentic community engagement
  • Connections, collateral, and content needs mapped out

Ideal for: Nonprofits, community-forward brands, and businesses where local relationships are a primary growth driver

Honest Qualification

Is Audience Persona Development the Right Next Step for Your Business?

Persona development delivers maximum value when your business is ready to act on the insights. Here’s how to know if the timing is right.

✓ This Is For You If…

  • Your marketing feels generic — like you’re writing for everyone and resonating with no one
  • You’re about to invest in content, social media, or paid advertising and want a strong audience foundation before spending
  • Your team has different views on who your customer really is — personas create alignment
  • You’re entering a new market or launching a new product and need to build audience understanding from scratch
  • You have intuitions about your audience but have never documented or validated them strategically

→ Consider Starting Elsewhere If…

  • You haven’t launched yet and don’t have real customers to draw insights from — with no customer data or experience, personas at this stage are largely fictional; come back once you have real customer interactions to reference
  • You already have well-documented, research-backed personas that are informing your current marketing effectively — additional persona work would be redundant rather than additive
  • Your primary marketing challenge is execution, not strategy — if you know who you’re talking to and the problem is just consistency and volume, social media management or content services will serve you better

Why LGX

What Makes LGX the Right Team for Your Audience Persona Development?

We Go Beyond Demographics

Most persona exercises stop at age, income, and job title. LGX maps the behavioral and motivational layer — how each persona makes decisions, what triggers them to act, which platforms they trust, and how they engage with your specific type of business. That depth is what makes personas actionable rather than decorative.

We Build Personas That Connect to Real Marketing Decisions

Every persona LGX builds is structured to inform specific downstream decisions: which social platforms to prioritize, what content format to use, what problems to lead with in your ads, how to write your website copy. The output isn’t a document that sits in a folder — it’s a reference your team uses every week.

We Facilitate, We Don’t Lecture

The persona session is collaborative. We bring the framework and the questions; you bring the knowledge of your customers. The best personas come from combining your direct business experience with LGX’s strategic structure — not from one side doing it alone.

Our Personas Plug Into Your Broader LGX Work

If you’re also working with LGX on content strategy, social media, or ad campaigns, your personas don’t sit in a silo — they feed directly into every piece of marketing we create for you. The audience insights become the foundation for messaging, targeting, and content decisions across every service.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

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Your Audience Questions, Answered

What Do People Ask Before Booking an Audience Persona Session With LGX?

A target audience is a broad group — “women 25-45 interested in fitness.” A persona goes deeper: it gives that group a name, a motivation, a frustration, a preferred social platform, the type of content they engage with, and how they make buying decisions. Personas make your marketing specific enough to actually connect, while target audiences are too vague to write a compelling ad or blog post for.

Most businesses benefit from two to four well-defined personas. We build up to six, but more isn’t always better — spreading too thin dilutes your message. During the session, we’ll identify which segments are most valuable to your business and focus the depth of development accordingly.

Most business owners have a general sense of who their customers are, but that intuition rarely captures the behavioral and motivational nuance that makes marketing effective. The session often surfaces things clients didn’t realize — like that their best customers make decisions based on trust signals rather than price, or that a secondary audience is far more engaged than the primary one they’ve been targeting.

Audience Persona Development maps who your customers are. The Community Engagement Strategy maps how to build relationships with community-based audiences — think neighborhood associations, industry groups, event attendees, or local organizations. It’s less about individual buyers and more about collective engagement. Many businesses benefit from both, especially those with strong local or cause-based components.

You receive a written strategic framework document with each persona fully profiled — goals, pain points, platform preferences, messaging guidance, and behavioral notes. This document is designed to be immediately usable by your internal team or any marketing partner working on content, ads, or email campaigns.

Stop Marketing to Everyone.

Ready to Build Personas That Actually Make Your Marketing Work?

One session. Up to six personas. A strategic framework that improves every piece of marketing you create from this point forward. It’s one of the highest-leverage strategy investments you can make.