Marketing Strategy + Planning
If You Don’t Know Who You’re Talking To, Your Marketing Is Just Noise
Audience personas aren’t a branding exercise or a box to check — they’re the strategic foundation that determines what you say, where you say it, and who you say it to. LGX builds research-backed personas through a collaborative session that maps your audience’s pain points, communication preferences, and behaviors so your marketing reaches the right people with the right message every time.
Why Audience Clarity Changes Everything
What Are Audience Personas and Why Do They Drive Better Marketing Results?
An audience persona is a research-backed profile of a specific type of customer — their goals, frustrations, buying behaviors, preferred platforms, and how they make decisions. When you know that, every marketing choice becomes clearer: which channels to use, what tone to write in, what problems to lead with, and what calls to action actually convert.
Without defined personas, businesses default to marketing to everyone, which means their message resonates with no one. They post generically, write vaguely, and run ads to audiences that are too broad to perform. The result is low engagement, poor conversion rates, and mounting frustration.
LGX builds up to six custom audience personas in a collaborative session. We go beyond demographics — we map behavioral patterns, communication preferences, pain points, and how each persona engages with your brand across every channel. The output is a strategic framework you and your team can apply immediately across content, ads, email, and website copy.
Audience Strategy Options + Pricing
Know Your Audience. Then Go Get Them.
Both options are one-time engagements. The core session and the add-on can be combined in a single booking.
A collaborative session that defines up to six custom audience personas — each mapped with goals, pain points, platform preferences, and cross-channel behavior — and delivers a strategic framework document your team can use immediately.
- Up to 6 custom persona profiles
- Pain points, goals, and communication preferences per persona
- Cross-channel behavior mapping (web, social, email)
- Strategic framework document delivered post-session
Ideal for: Businesses that want to stop guessing who they’re talking to and build all future marketing on a real audience foundation
An interactive session focused on community-based audiences — identifying the right messaging, content formats, and platforms to build authentic, lasting relationships with neighborhood groups, industry organizations, event audiences, and cause-aligned communities.
- Community audience identification and analysis
- Messaging, content format, and platform recommendations
- Strategic roadmap for authentic community engagement
- Connections, collateral, and content needs mapped out
Ideal for: Nonprofits, community-forward brands, and businesses where local relationships are a primary growth driver
Honest Qualification
Is Audience Persona Development the Right Next Step for Your Business?
Persona development delivers maximum value when your business is ready to act on the insights. Here’s how to know if the timing is right.
✓ This Is For You If…
- Your marketing feels generic — like you’re writing for everyone and resonating with no one
- You’re about to invest in content, social media, or paid advertising and want a strong audience foundation before spending
- Your team has different views on who your customer really is — personas create alignment
- You’re entering a new market or launching a new product and need to build audience understanding from scratch
- You have intuitions about your audience but have never documented or validated them strategically
→ Consider Starting Elsewhere If…
- You haven’t launched yet and don’t have real customers to draw insights from — with no customer data or experience, personas at this stage are largely fictional; come back once you have real customer interactions to reference
- You already have well-documented, research-backed personas that are informing your current marketing effectively — additional persona work would be redundant rather than additive
- Your primary marketing challenge is execution, not strategy — if you know who you’re talking to and the problem is just consistency and volume, social media management or content services will serve you better
Why LGX
What Makes LGX the Right Team for Your Audience Persona Development?
We Go Beyond Demographics
Most persona exercises stop at age, income, and job title. LGX maps the behavioral and motivational layer — how each persona makes decisions, what triggers them to act, which platforms they trust, and how they engage with your specific type of business. That depth is what makes personas actionable rather than decorative.
We Build Personas That Connect to Real Marketing Decisions
Every persona LGX builds is structured to inform specific downstream decisions: which social platforms to prioritize, what content format to use, what problems to lead with in your ads, how to write your website copy. The output isn’t a document that sits in a folder — it’s a reference your team uses every week.
We Facilitate, We Don’t Lecture
The persona session is collaborative. We bring the framework and the questions; you bring the knowledge of your customers. The best personas come from combining your direct business experience with LGX’s strategic structure — not from one side doing it alone.
Our Personas Plug Into Your Broader LGX Work
If you’re also working with LGX on content strategy, social media, or ad campaigns, your personas don’t sit in a silo — they feed directly into every piece of marketing we create for you. The audience insights become the foundation for messaging, targeting, and content decisions across every service.
Trusted by Businesses Since 2010
What Do LGX Clients Say?
Commonly Paired With
Related Services
- 360-Degree Brand & Marketing Strategy Session — pair personas with a full ecosystem strategy for a complete marketing foundation
- Content Framework & Planning — once you know who you’re talking to, build a content plan designed specifically for them
- Social Media Management — put your persona insights to work with managed social content tailored to each segment
- Social & Meta Ads — use persona data to build precise ad audiences and messaging that converts
By Appointment Only