Marketing Strategy + Planning

You Have a Business. You Need a Strategy. Let’s Build One Together.

Most businesses don’t have a marketing problem — they have a clarity problem. They’re posting, spending, and doing, but without a strategic foundation connecting it all. The 360-degree Brand & Marketing Strategy Session is a live, hands-on working session that maps your entire marketing ecosystem and hands you a clear, prioritized roadmap. One session. Real output. No fluff.

Schedule a Discovery Call

See What’s Included ↓

Why Strategy Comes First

Tactics Without Strategy Are Just Expensive Experiments

The most common marketing mistake small businesses make isn’t choosing the wrong channel — it’s choosing any channel before they know what they’re trying to say, who they’re trying to reach, and what a win actually looks like. Without that foundation, every marketing dollar is a gamble.

The 360-degree Brand & Marketing Strategy Mapping Session fixes that. It’s a live, collaborative working session where we assess your entire marketing ecosystem — business goals, target audiences, website performance, social media, content, advertising, SEO, graphic design, and branding — and map exactly where you are, what’s working, and what your highest-leverage next moves are.

You leave with a clear, customized roadmap. Not a vague direction or a list of suggestions — an actual strategic document that tells you what to do, in what order, and why.

Strategy Options + Pricing

Pick the Strategy Format That Fits Where You Are

All three options below are designed to move you from unclear to strategic. Choose based on where you are and what you need right now.

On-Demand Marketing Power Hour$350one-time

A focused 1-hour strategy session for businesses with a specific question, challenge, or decision they need expert input on right now. Direct access to LGX expertise — when you need it.

1-hour focused strategy session
Expert input on brand positioning, content, campaigns, or audience
Actionable recommendations delivered in real time

Ideal for: Businesses with a specific marketing question or challenge that needs an expert answer fast

360-Degree Brand & Marketing Strategy Mapping SessionMost Popular$450one-time

A live, hands-on working session that assesses your entire marketing ecosystem and delivers a prioritized written roadmap — covering goals, audiences, website, social, content, advertising, SEO, and brand.

Full marketing ecosystem assessment
Business goals + audience alignment review
Website, social, SEO, content, ads, and brand audit
Prioritized written strategic roadmap delivered post-session

Ideal for: Businesses that want to step back and get a complete strategic picture before investing in any channel

Marketing & Sales Strategy Partnership$1,000/momonthly

An ongoing monthly partnership that brings structure, alignment, and proactive support to your marketing and sales efforts — with a dedicated monthly strategy meeting, Slack channel, and performance reviews.

Monthly strategy meeting and dedicated Slack channel
Performance reviews + proactive recommendations
Sales and marketing integration guidance
Scope defined collaboratively based on your goals

Ideal for: Businesses that want a consistent fractional CMO-level strategic partner month over month

Honest Qualification

Is a Brand & Marketing Strategy Session the Right Investment for Your Business?

A strategy session delivers the most value when the timing is right. Here’s an honest look at who benefits most — and who might be better served starting elsewhere.

✓ This Is For You If…

You’re investing in marketing (or about to) but feel like you’re guessing at channels, messaging, or priorities
You’ve been doing marketing for a while but aren’t sure what’s working or why
You’re launching a new business, product, or service and want to start with a real strategic plan rather than reactive execution
You have a marketing team or agency in place but lack an overarching strategy to guide their work
You’ve been told to “do more marketing” but nobody has defined what good actually looks like for your business

→ Consider Starting Elsewhere If…

You’re in pre-revenue or pre-product stage — if the business model isn’t validated yet, a marketing strategy session is premature; build the offer first
You already have a clear, documented marketing strategy that’s working — in that case, execution services will serve you better than another strategy engagement
You’re looking for someone to do the work rather than plan it — the session produces a roadmap, not ongoing execution; if you want execution, the Growth Retainer or individual service pages are the right starting point

Why LGX

What Makes LGX the Right Team for Your Brand & Marketing Strategy?

We Assess Everything Before We Recommend Anything

A lot of strategy sessions jump straight to recommendations without understanding your full picture first. LGX maps your entire marketing ecosystem before offering a single prioritized action — website, social, SEO, content, brand, and advertising all in one session.

We Give You a Real Deliverable, Not Just a Conversation

You leave the session with a written, prioritized strategic roadmap — not just notes from a meeting. The document is specific to your business, actionable from day one, and designed to anchor every marketing decision you make going forward.

Strategy Is the Foundation, Not an Afterthought

At LGX, strategy isn’t a preliminary step we rush through before the “real work” — it is the real work. Every service we offer downstream (SEO, content, web, social, ads) performs better when it’s built on a clear strategic foundation. The session is where that foundation gets built.

We’ve Done This Across Many Business Types

LGX has run strategy sessions for businesses in professional services, healthcare, home services, food & beverage, nonprofits, and more. That cross-industry experience means we bring pattern recognition to your session — we’ve seen what works, what wastes budget, and what’s typically missing.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

    
 
 
       Posted on Google  
   
   C Krei 
 
 
 
 Trustindex verifies that the original source of the review is Google. LGX is amazing! If you need someone who knows their stuff and actually cares about their customers, look no further!
  
 
      Posted on Google  
   
   V Newman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great work, advice and energy!!
  
 
      Posted on Google  
   
   D Wills 
 
 
 
 Trustindex verifies that the original source of the review is Google. LGD was an amazing team to work with. Sarah helped me rebrand my business by redesigning a new logo for me and I couldn’t be more happy with the work she did and how easy and efficient the design process was. Highly recommend them! Thank you again LGD.
  
 
      Posted on Google  
   
   D Krussel 
 
 
 
 Trustindex verifies that the original source of the review is Google. The team is super friendly and great to work with.  They nailed our logo with their first round of submissions to us!  We will be using them for all of our future marketing needs!  Thank you Little Guy Design!
  
 
      Posted on Google  
   
   S Pham 
 
 
 
 Trustindex verifies that the original source of the review is Google. Paul and Matt were both very easy to work with. Loved the website they built. Thanks guys!
  
 
      Posted on Google  
   
   L Siebenhor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely Awesome! This is how service should be everywhere.. I've had nothing but help in everything we've needed. Matt & Paul came to my office, taught us everything, set us up, and continue to help with Troubleshooting well after meeting with them. I couldn't be any happier with this company. To anyone in need, Call them! These boys know what they're talking about!!. Thank you againl!! I really appreciate the continuous Help. Matt & Paul: Please let me know if there's anything I could do to help you in return.
  
 
      Posted on Google  
   
   C Rutherford 
 
 
 
 Trustindex verifies that the original source of the review is Google. Little guy came into our company to help us with our internet presence last week. They were very enjoyable to talk to and down to earth. If you want someone that is going to be honest and up front look no further.
  
 
      Posted on Google  
   
   M Wolff 
 
 
 
 Trustindex verifies that the original source of the review is Google. Little Guy Design came to our business and brought so much value with their WordPress, SEO, and Social Media training. Paul and Matt literally blew us away with the amount of information we did NOT know. I would highly recommend their service to any company looking to gain that digital marketing edge.
  
 
  
  
 
 
  Showing our latest reviews
    Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Commonly Paired With

Related Services

Audience Persona Development — define who you’re marketing to before you choose any channel
Content Framework & Planning — build a content strategy directly from your session roadmap
Brand Discovery & Messaging Strategy — go deeper on positioning, voice, and messaging after your strategy session
Ongoing Growth Retainer — put the strategy into sustained monthly execution

Back to Marketing Strategy + Planning

Your Strategy Questions, Answered

What Do People Ask Before Booking a Strategy Session With LGX?

What does the 360-degree session actually cover?

The session reviews your entire marketing ecosystem — business goals, target audiences, website performance, social media presence, content strategy, advertising activity, SEO standing, graphic design, and overall brand positioning. Nothing is siloed. We look at how all the pieces connect (or don’t) and map what needs to happen first, second, and third to move the needle.

How long is the session and what do I receive afterward?

The session itself typically runs 90 minutes to 2 hours, conducted live with your team. Following the session, LGX delivers a written strategic roadmap document — not just notes, but a real prioritized plan with specific recommendations, context for each decision, and logical next steps. Most clients receive this within a week of the session.

What is the difference between the Power Hour and the full 360-degree session?

The On-Demand Marketing Power Hour ($350) is designed for businesses that have a specific question, problem, or decision they need expert input on right now. It’s focused and fast. The 360-degree session ($450) is a full ecosystem assessment — it’s appropriate when you want to step back and look at everything, not just one area. If you’re not sure which fits, the discovery call will clarify that quickly.

Do I need to prepare anything before the session?

We’ll send a brief pre-session questionnaire to gather basic information — your business goals, current marketing activity, and what you’re hoping to get out of the session. The more honest and complete your answers are, the more useful the session will be. You don’t need to pull reports or compile data — just come ready to talk openly about your business.

Can the strategy session lead directly into a retainer?

Yes — and it’s one of the most common paths. Many clients use the 360-degree session to build the strategic foundation, then move into an Ongoing Growth Retainer or Marketing & Sales Strategy Partnership to execute against the roadmap month over month. The session deliverable becomes the starting point for the retainer scope.

Who at LGX runs the session?

Sessions are led by a senior LGX strategist — not a junior account manager or intake coordinator. The person facilitating the session is someone with direct experience building and executing marketing strategies for businesses like yours.

Stop Guessing. Start Executing.

Ready to Build a Marketing Strategy That Actually Drives Your Business Forward?

The 360-degree session is the fastest way to go from scattered to strategic. One focused conversation with the right people produces a roadmap you can act on immediately — without months of planning or expensive ongoing commitments. Let’s get your strategy straight.