Marketing Strategy + Planning

Stop Reinventing Your Content Strategy Every Month

Inconsistent content is one of the most common and costly marketing problems businesses face. It’s not that they lack ideas — it’s that they lack a system. LGX builds the content framework and planning infrastructure your business needs to stay consistent, strategic, and always ahead of what’s coming next.

The System Behind Consistent Content

What Is a Content Framework and Why Does Your Business Need One?

A content framework is the strategic structure that governs what your business creates, why it creates it, and how it gets distributed. It maps your content pillars — the core themes that represent your brand and audience — to your channels, formats, posting cadences, and engagement goals. Without it, content decisions get made reactively, inconsistently, and without a clear connection to business outcomes.

The Content Framework Session is a working session that builds this structure from the ground up. We map your objectives, KPIs, and target audiences, then identify the channels, platforms, and formats that align best with your goals. From there, we establish content pillars, posting rhythms, and engagement triggers — then document the tools and processes needed to execute consistently.

The Monthly Social Content Calendar takes that framework and turns it into a ready-to-execute monthly plan. Every month, a brief planning meeting surfaces upcoming promotions, events, and priorities — and within days, you have a polished calendar guiding exactly what to post and when.

Content Planning Options + Pricing

From One-Time Foundation to Ongoing Monthly Execution

Start with the framework session, add the monthly calendar, or move into a full partnership — each option builds on the last.

 

Content Framework Session$350one-time

A working session that builds your content architecture from the ground up — mapping your objectives, KPIs, audiences, content pillars, channels, formats, posting cadences, and the tools needed to execute.

  • Objectives, KPIs, and audience mapping
  • Content pillar identification and prioritization
  • Channel, format, and posting cadence planning
  • Engagement triggers and tools review

Ideal for: Businesses that want to establish a strategic content foundation before investing in ongoing content execution

Monthly Social Content CalendarMost Popular$375/momonthly

A monthly subscription that delivers a polished, ready-to-post social content calendar every month — built around your upcoming promotions, events, and business priorities through a brief 15-30 minute planning call.

  • Monthly 15-30 min planning meeting
  • Review of upcoming promotions, events, and campaigns
  • Polished monthly calendar delivered and ready to post
  • Pairs naturally with Social Media Management

Ideal for: Businesses that want consistent, strategic social content every month without the time investment of planning it themselves

Monthly Marketing Partnership RetainerCustom Quotemonthly

A broader monthly engagement that brings strategic alignment across all marketing and sales activity — not just content — with a dedicated strategy meeting, Slack channel, performance reviews, and cross-channel recommendations.

  • Monthly strategy meeting and dedicated Slack channel
  • Performance reviews and proactive recommendations
  • Cross-channel alignment: content, ads, email, and more
  • Scope defined collaboratively based on your goals

Ideal for: Businesses that want a consistent strategic partner across all marketing and sales activity, not just content

 

Honest Qualification

Is Content Framework & Planning the Right Investment for Your Business?

Content planning works best when your business is ready to commit to consistent execution. Here’s an honest look at who gets the most out of this service.

✓ This Is For You If…

  • You’re posting inconsistently — some weeks a lot, some weeks nothing — and want a system that creates predictability
  • You have content ideas but no structured way to prioritize them, schedule them, or connect them to your business goals
  • You’re about to invest in social media management or blog writing and want a strategic foundation before execution begins
  • You have a marketing team or agency creating content but no clear content pillars or strategic direction guiding their work
  • You’re launching a new brand or repositioning and need to establish a content identity from scratch

→ Consider Starting Elsewhere If…

  • You don’t yet have brand clarity — if your positioning, voice, and target audience aren’t defined, a content framework will be built on unstable ground; establish brand foundations first
  • You’re looking for someone to create the content itself — the Content Framework Session and Monthly Calendar are planning services; if you want execution, Social Media Management or Blog & Content Writing are the right fit
  • You already have a working content system that’s producing consistent results — additional framework work would be redundant; optimize execution instead

Why LGX

What Makes LGX the Right Team for Your Content Framework & Planning?

We Build Systems, Not One-Off Deliverables

A content framework from LGX isn’t a document we hand you and walk away from. It’s the strategic structure that informs every content decision your business makes — and if you add the Monthly Social Content Calendar, it’s a system that produces consistent output month after month without requiring you to rebuild from scratch each time.

We Connect Content to Business Goals

The most common failure in content planning is creating content for its own sake — posting for the sake of posting. Every framework LGX builds starts with your business objectives and maps backward to the content pillars, formats, and cadences that actually move those goals forward.

We Factor In What You Can Actually Execute

The best content strategy is one your team can realistically sustain. LGX factors in your internal capacity, resources, and tools when building your framework — so the plan is ambitious but achievable, not aspirational but abandoned after week three.

We Integrate Content Planning With Your Full Marketing Picture

Because LGX works across strategy, SEO, social media, email, and ads, your content framework doesn’t exist in isolation. It connects to your SEO keyphrase strategy, your social media calendar, and your email campaigns — producing a unified content approach across every channel rather than disconnected efforts.

Trusted by Businesses Since 2010

What Do LGX Clients Say?

“I love working with you guys because you’re smart and you respond.”

Jody Strauch-Lundberg – Out of the Box

Commonly Paired With

Related Services

Your Content Questions, Answered

What Do People Ask Before Booking Content Framework & Planning With LGX?

A content framework is the strategic structure behind your content — it defines your content pillars, the audiences each one serves, which channels they belong on, what formats work best, and how frequently you post. A content calendar is the operational output that flows from that framework — it tells you what specific content to create each week. The framework is built once (and updated periodically). The calendar is built monthly.

Not necessarily. If you already have a clear sense of your content pillars and brand voice, LGX can begin building your monthly calendar without a framework session. However, many clients find the session invaluable for getting alignment before the ongoing monthly work starts — it ensures every calendar month is built on a consistent strategic foundation rather than gut feel.

It’s a brief 15-30 minute call — not a big production. We’ll ask what’s coming up in the next 6-8 weeks: promotions, events, internal milestones, campaigns, seasonal moments, or anything else happening in your business. You don’t need to prep extensively — just come ready to talk about what’s on the horizon. The calendar is delivered shortly after.

The Monthly Marketing Partnership Retainer is a broader engagement than just content planning. It includes a monthly strategy meeting, a dedicated Slack channel for ongoing communication, performance reviews with recommendations, and cross-channel alignment across your marketing and sales activity. It’s designed for businesses that want a consistent strategic partner — not just deliverable-by-deliverable support. Scope is defined collaboratively based on your specific needs.

Yes. The calendar is delivered in a format your team can use immediately — typically a structured document or spreadsheet that can be loaded into your preferred scheduling tool (Buffer, Later, Hootsuite, Meta Business Suite, etc.). If you want full execution rather than just planning, the Social Media Management service handles posting, community management, and reporting on top of the calendar.

Build the System Once. Benefit Every Month.

Ready to Stop Scrambling for Content Ideas and Start Executing With Confidence?

The businesses that win at content aren’t the ones with the most creative ideas — they’re the ones with the most consistent system. LGX builds that system and keeps it running month after month.