E-Commerce + Retail Marketing

Turn Browsers Into Buyers. Online and In Store.

Whether you’re selling products online, running a retail storefront, or both, LGX builds the store, the SEO, and the brand presence that turns a passing visitor into a repeat customer.

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No spam. No pressure. A real conversation — within one business day.

Shopify StoresDTC BrandsApparel + FashionHome GoodsSubscription BoxesMarketplace Sellers (Etsy/Amazon)Boutique RetailRestaurants + Food ServiceSpecialty FoodsHealth + BeautySporting GoodsFurniture + Home DecorGift + NoveltyPet ProductsMulti-Location RetailShopify StoresDTC BrandsApparel + FashionHome GoodsSubscription BoxesMarketplace Sellers (Etsy/Amazon)Boutique RetailRestaurants + Food Service

The Challenge

Why Good Products Still Don’t Sell Online

Great products get lost behind bad storefronts every day. These are the gaps we see most often in e-commerce and retail businesses.

Generic Templates Make You Look Like Everyone Else

A store built from a default theme with no customization tells customers you’re interchangeable with every other seller in your category.

Cart Abandonment From Checkout Friction

Extra steps, unclear shipping costs, or a slow checkout flow are silent revenue leaks — most stores never fix the friction because they never measure it.

Competing With Amazon + Etsy on Price Alone

Marketplaces will always win a pure price war. Independent brands win on story, experience, and trust — but only if the store is built to show it.

Mobile Is an Afterthought — But It’s Where Customers Are

Most e-commerce and retail traffic happens on a phone. A store designed for desktop first loses sales the moment someone tries to buy on their phone.

AI Search + Shopping Assistants Are Already Recommending Products

ChatGPT and AI shopping tools are starting to suggest products and stores directly. If your catalog isn’t structured for that, a competitor’s is.

Store, Ads, and SEO Running as Three Separate Efforts

Without one strategy tying the storefront, paid traffic, and organic search together, you’re paying to send visitors to a site that isn’t built to convert them.

What We Do for E-Commerce + Retail

Services Built to Sell Product

A targeted mix of deliverables built around how your customers actually shop — whether that’s a Shopify store, a retail storefront, or both.

Core Storefront Build

Shopify Store Design + Build

Custom Shopify stores designed around your product line and brand — theme setup, product pages, mobile-first layout, and a checkout flow built to convert.

Findability

On-Page SEO + Product Page Optimization

Product and category pages structured to rank for what your customers are actually searching — not just your brand name.

Local Presence

Local SEO + Google Business Profile

For retailers with a physical storefront — GBP optimization, citation building, and local pack visibility that drives foot traffic.

Future-Proofing

LLM + AI Search Optimization

Structured product data, schema, and llms.txt built so your catalog can be surfaced when someone asks ChatGPT or an AI shopping assistant for a recommendation.

Paid Acquisition

Google Ads + Paid Search

Product-focused ad campaigns paired with landing pages built to convert the traffic you’re already paying for.

Long-Term Partnership

Ongoing Growth Retainer

A dedicated strategic partner for the long haul — SEO, content, ads, and optimization that compounds month over month.

Real Results

What LGX E-Commerce + Retail Clients Actually See

From first-time Shopify launches to decades-old local institutions — real partnerships built around what you’re actually selling.

Full-Scope

Ongoing Retail Partnership

A local retail brand relies on LGX as a full strategic partner — covering everything from the storefront to search to social.

Retail Partnership

Ground-Up

Shopify Store Launch

A first-time online seller went from no digital storefront to a fully branded, mobile-optimized Shopify store built to convert.

Shopify Build

Refreshed

Brand + Website Modernization

A decades-old local business took a dated brand and website and made it feel premium again — without losing what made it beloved.

Brand Refresh

Case Study — Named Client

Out of the Box: Full-Scope Retail + E-Commerce Partnership

Out of the Box has relied on LGX as a true full-service partner — the kind of relationship that goes far beyond a single deliverable. LGX supports the business across strategy, consulting, website build, SEO, Shopify optimization, Mailchimp email marketing, Google account setups, Google Maps optimization, 360° photography, social media setup and ongoing support, AI visibility, product placement strategy, and Google Merchant Center management. As owner Jody Strauch-Lundberg put it: “I love working with you guys because you’re smart and you respond.”

Full-service partnership: strategy, consulting, website build, and SEO
Shopify optimization + Google Merchant Center + product placement strategy
Mailchimp, Google setups, Maps, 360° photography, social media, and AI visibility all under one roof

Full-Scope Partnership

Case Study — Named Client

Mama’s Pizza: Brand + Website Refresh

Mama’s Pizza had been an Omaha institution for 25 years — but the brand and website hadn’t kept pace with the business’s reputation. LGX took a beloved but dated brand and made it feel premium again with a new site and identity system, along with menu and photography work that finally showed off the food the way customers already experienced it in person. LGX also handled ongoing consulting to help guide the refresh. As the client put it: “We finally look like the experience people actually have.”

New website + identity system for a 25-year local institution
Menu + photography work to match the in-person experience
Ongoing consulting throughout the brand refresh

Brand + Website Refresh

Packages for E-Commerce + Retail

Which Growth Plan Fits Your Store?

Three tiers, built for different budgets and growth stages. Most e-commerce and retail clients start with Growth Engine — where SEO, paid search, and AI optimization work together.

Tier 1

Launchpad

For stores establishing their digital foundation. Build visibility and a converting storefront before investing in paid media.

Starting at $1,500/mo

  • ✓AI GEO Audit + llms.txt creation
  • ✓Google Business Profile full optimization (for retail locations)
  • ✓RAPID GROWTH Citation Blast + directory listings
  • ✓2 product/category pages per month
  • ✓On-page SEO — first 8 pages at onboarding
  • ✓Monthly keyphrase tracking + GA4/GSC snapshot
Best for Growing Online + Retail Brands

Tier 2

Growth Engine

For stores ready to invest in compounding growth. SEO, paid search, and AI optimization running together.

Starting at $2,500/mo

  • ✓Everything in Launchpad
  • ✓Google Ads management
  • ✓3 product/category pages per month
  • ✓On-Page AI Visibility — 8–10 pages w/ FAQPage + schema
  • ✓CallRail phone tracking + monthly call reporting (for retail locations)
  • ✓Looker Studio live dashboard (GA4 + GSC + Ads)
  • ✓30-min monthly strategy call

Tier 3

Market Dominator

For brands ready to own their category — aggressive multi-channel growth across SEO, paid, content, and social.

Starting at $4,000/mo

  • ✓Everything in Growth Engine
  • ✓Meta Ads + retargeting strategy
  • ✓5 product/category pages per month
  • ✓10 FAQ/AEO content pages per month
  • ✓Short-form video (Reels/Shorts) 2/mo
  • ✓Quarterly keyphrase + competitor deep-dive
  • ✓AI multi-channel reporting + 60-min strategy call

Add-ons available: Shopify store build, product photography, email marketing setup, social media management. See full pricing →

FAQ

Common Questions from Store + Retail Owners

Questions we hear regularly from online sellers and retail business owners. Ask yours directly if it’s not here.

Shopify is our primary e-commerce platform, and where most of our store builds happen — it’s fast to launch, reliable, and easy for you to manage without ongoing technical dependence on us. If your situation calls for something different, we’ll talk through it honestly on a discovery call.

Yes. Many of our e-commerce clients also have a physical storefront, and the strategy has to account for both — Google Business Profile optimization and local SEO for foot traffic, alongside the online store and product page SEO for online sales.

Increasingly, shoppers are asking ChatGPT and other AI tools for product recommendations directly. LGX structures your product data, schema, and llms.txt so your catalog is a candidate to be part of that answer, not just another link in a search results page.

Both. LGX builds Shopify stores from the ground up — design, product pages, mobile optimization, and launch support — and then handles the ongoing SEO, ads, and growth strategy once you’re live. One partner for the whole lifecycle.

Almost always it’s the storefront itself and your Google Business Profile (if you have a physical location) working together — that’s where a visitor decides whether to trust you enough to buy. Everything else compounds on top of that foundation.

Product and category page SEO typically starts showing measurable movement within 60 to 90 days. Meaningful organic traffic and sales growth usually builds over 6 to 12 months. Paid search and a strong storefront can drive faster results while the organic strategy compounds.

LGX Works Across Industries

Home Services + Construction
Healthcare + Medical + Wellness
Legal + Financial + Professional Services
Nonprofits + Startups
Tech + SaaS

Start the Conversation

Ready to Build a Store That Actually Sells?

Whether you’re launching your first online store, refreshing a brand that’s been around for decades, or connecting a physical location to a digital storefront — LGX builds the strategy, the store, and the visibility to bring it all together. Let’s talk about what you’re selling.

Tell Us What You’re Selling

No spam. No pressure. A real conversation — within one business day.