Tech + SaaS Marketing

Great Technology Still Needs to Be Found. Let’s Fix That.

Technical buyers research extensively before they ever talk to sales. LGX builds the SEO, content, and AI search visibility that puts your platform in front of them — months before the RFP, not after.

 

 

+418%
Organic Traffic GrowthAchieved for a national aviation job platform through an 18+ month SEO + backlink strategy
0→70
Search Impressions in 120 DaysA premium co-working space launch reached page-one visibility in under four months
Millions
In Contract Value SupportedVideo production work helped a national aerospace + defense technology client pursue major contract wins
#1–3
Rankings for Every Major Target TermSustained top-3 placement across a multi-year technology client SEO retainer
SaaS PlatformsB2B SoftwareTech StartupsDeveloper ToolsJob Platforms + MarketplacesProptechFintechHR TechCo-Working + Workspace TechAI + Automation CompaniesIT ServicesCybersecurityCloud ServicesEdTechHealth TechSaaS PlatformsB2B SoftwareTech StartupsDeveloper ToolsJob Platforms + MarketplacesProptechFintechHR Tech

The Challenge

Why Strong Products Still Struggle to Get Found

Technology and SaaS buyers research differently than most industries — longer cycles, higher scrutiny, and increasingly, AI tools standing between you and the buyer. These are the gaps we see most often.

Technical Buyers Research Long Before They Talk to Sales

By the time a prospect fills out a contact form, they’ve already compared you to competitors, read reviews, and formed an opinion — mostly without you in the room.

Competing for Keywords Against Bigger, Funded Competitors

Well-funded competitors can outspend you on ads. The businesses that win organic search instead build authority that money alone can’t buy overnight.

Your Product Is Complex — Explaining It Clearly Is Half the Battle

Technical products lose buyers when the website assumes too much prior knowledge or buries the value behind jargon.

AI Tools Are the First Stop for Software Recommendations Now

Buyers increasingly ask ChatGPT or Perplexity to recommend a platform before they ever open a search engine. If you’re not structured to be cited, you’re invisible at that moment.

Long Sales Cycles Mean SEO Has to Build Authority Months in Advance

B2B and SaaS buying decisions can take months. The content and authority that closes those deals has to already be in place before the buyer starts looking.

Generic Dev-Agency Websites Undersell a Genuinely Good Product

A templated site with stock photography tells a technical buyer you haven’t invested in the details — even when the product itself is excellent.

What We Do for Tech + SaaS

Services Built to Earn Technical Trust

A targeted mix of deliverables built around how technical buyers actually research and decide — not a generic retainer.

Foundational Brand Work

Brand Identity + Positioning

Logos, visual systems, and messaging that make a technical product feel as credible as it actually is — built for founders and marketing teams alike.

Core Digital Presence

Website Design + Build

Sites built to explain complex products clearly — clear information architecture, technical credibility, and conversion paths that match a longer sales cycle.

Findability

On-Page SEO + Content Strategy

Content and page structure built around how technical buyers actually search — not just top-of-funnel keywords, but the specific terms your buyers use once they know what they need.

Future-Proofing

LLM + AI Search Optimization

Structured content, schema, and llms.txt built so your platform can be cited when someone asks ChatGPT or Perplexity for a software recommendation.

Paid Acquisition

Google Ads + Paid Search

Targeted campaigns for high-intent technical searches, paired with landing pages built to convert traffic that’s already comparing options.

Long-Term Partnership

Ongoing Growth Retainer

A dedicated strategic partner for the long haul — SEO, content, and optimization that compounds through a long B2B sales cycle.

Real Results

What LGX Tech + SaaS Clients Actually See

From early-stage platforms to multi-year SEO retainers — real partnerships built around long sales cycles and technical buyers.

Multi-Year

SEO + Backlink Retainer

A national technology platform has relied on LGX for an 18+ month sustained backlink and SEO strategy, now ranking #1–3 for every major target term.

SEO Retainer

Fast Launch

New Platform Visibility

A newly launched technology brand went from zero search presence to page-one visibility within 120 days of working with LGX.

Launch Campaign

Video + Brand

High-Stakes Technical Content

Video production work for a national aerospace + defense technology client supported pursuit of multi-million dollar contract opportunities.

Video Production

Case Study

Wagoner Wind: Full-Service Brand + Digital Partnership

Wagoner Wind partnered with LGX across nearly every part of its digital presence — a new website, full design work, email marketing setup, and ongoing strategic consulting. Rather than a single deliverable, LGX served as an extension of the team, helping shape both the look and the strategy behind the brand’s digital footprint.

New website design + build
Full design system across digital touchpoints
Email marketing setup + ongoing strategic consulting

Full-Service Partnership

Case Study

CF Web Tools + Critical Labs + Data Nicely: Brand + Web Foundations

Technology companies often need strong brand fundamentals before anything else compounds. LGX built a full website design and build for CF Web Tools, developed logo and branding for Critical Labs, and created a complete logo and brand standards guide for Data Nicely — giving each company a foundation to build on as they grow.

CF Web Tools: full website design + build
Critical Labs: logo + branding development
Data Nicely: logo + full brand standards guide

Brand + Web Foundations

Packages for Tech + SaaS

Which Growth Plan Fits Your Platform?

Three tiers, built for different budgets and growth stages. Most tech and SaaS clients start with Growth Engine — where SEO, paid search, and AI optimization work together through a longer sales cycle.

Tier 1

Launchpad

For tech and SaaS companies establishing their digital foundation. Build authority and technical credibility before investing in paid media.

Starting at $1,500/mo

  • ✓AI GEO Audit + llms.txt creation
  • ✓On-page SEO — first 8 pages at onboarding
  • ✓RAPID GROWTH Citation Blast + directory listings
  • ✓2 product/feature pages per month
  • ✓Brand + messaging consistency review
  • ✓Monthly keyphrase tracking + GA4/GSC snapshot
Best for Growing Tech + SaaS Brands

Tier 2

Growth Engine

For tech and SaaS companies ready to invest in compounding authority. SEO, paid search, and AI optimization running together.

Starting at $2,500/mo

  • ✓Everything in Launchpad
  • ✓Google Ads management
  • ✓3 product/feature pages per month
  • ✓On-Page AI Visibility — 8–10 pages w/ FAQPage + schema
  • ✓Looker Studio live dashboard (GA4 + GSC + Ads)
  • ✓CallRail phone/lead tracking + monthly reporting
  • ✓30-min monthly strategy call

Tier 3

Market Dominator

For tech and SaaS brands ready to own their category — aggressive multi-channel growth across SEO, paid, content, and social.

Starting at $4,000/mo

  • ✓Everything in Growth Engine
  • ✓Meta + LinkedIn Ads + retargeting strategy
  • ✓5 product/feature pages per month
  • ✓10 FAQ/AEO content pages per month
  • ✓Short-form video (Reels/Shorts) 2/mo
  • ✓Quarterly keyphrase + competitor deep-dive
  • ✓AI multi-channel reporting + 60-min strategy call

Add-ons available: brand identity + logo systems, video production, website design + build, email marketing setup. See full pricing →

FAQ

Common Questions from Tech + SaaS Founders

Questions we hear regularly from founders and marketing teams at technology companies. Ask yours directly if it’s not here.

Yes — most of our tech and SaaS clients are location-agnostic. The strategy leans on content, technical SEO, and AI search visibility rather than local pack rankings, since your buyers are searching by need and category, not by city.

It’s about building authority months before the buyer starts actively looking. We target the research-phase keywords technical buyers use early in their evaluation, so your platform is already established as a credible option by the time they’re ready to compare vendors.

Yes. LGX writes content that respects the technical sophistication of your audience — no dumbed-down explanations, no filler. We work with your team to make sure technical accuracy holds up while still being structured for search and AI visibility.

Increasingly, yes. Buyers are asking ChatGPT and Perplexity to recommend platforms and tools directly. LGX structures your site, schema, FAQ content, and llms.txt to make your platform a candidate for those AI-generated recommendations.

Both. Early-stage companies often need the foundational brand and website work first, while established platforms are usually ready to invest directly in SEO and paid acquisition. We scope the engagement to match where you actually are.

Given longer B2B research cycles, meaningful movement typically shows within 60 to 90 days, with significant organic authority building over 6 to 12 months. Clients who stay with LGX long-term see the most durable, compounding growth.

LGX Works Across Industries

Home Services + Construction
Healthcare + Medical + Wellness
Legal + Financial + Professional Services
Nonprofits + Startups
E-Commerce + Retail

Start the Conversation

Ready to Make Sure Buyers Actually Find You?

Whether you’re an early-stage startup building your first brand or an established platform ready to invest in compounding SEO — LGX builds the strategy, the content, and the AI visibility that gets technical buyers to you first. Let’s talk about what you’re building.

Tell Us What You’re Building

No spam. No pressure. A real conversation — within one business day.