Ask five agencies what a website costs and you’ll get five different answers, none of which explain what you’re actually paying for.

The honest answer is that price follows scope — and scope is the part most businesses never get walked through before they sign.

The Honest Math

The cheapest website quote and the most expensive website quote can describe the exact same page count. What’s different is everything underneath it.

— 01

Why There’s No Single Answer

A website is not one product. A five-page site for a solo consultant and a fifty-page site with booking, e-commerce, and custom integrations for a multi-location business are both “a website,” and they cost nothing alike to build.

Any quote that arrives before a real conversation about scope is either a guess or a lowball designed to get you in the door before the real number shows up.

— 02

The Factors That Actually Drive Price

Number and complexity of pages.

A handful of static pages costs far less than a site with dynamic content, service area pages, or a searchable resource library.

Custom design versus a template.

Templates are cheaper because the design work is already done — and shared with thousands of other businesses. Custom design costs more because every page is built around your brand and your audience specifically.

Functionality.

Booking systems, e-commerce, membership portals, CRM integrations, and custom forms all add development time and cost.

Content and copywriting.

Whether you’re providing final copy and images yourself or need them created from scratch changes the scope significantly.

SEO and AI-visibility foundation.

A site built with proper technical SEO, schema markup, and AI-discoverability structure from day one costs more upfront than a bare-bones build — and needs far less costly retrofitting later.

— 03

Why “Cheap” Websites Often Cost More Long-Term

A templated site with no SEO foundation, no schema markup, and generic messaging often needs a near-total rebuild within two to three years — not because it broke, but because it was never built to grow with the business or to be found by search engines and AI tools in the first place.

The sticker price was lower. The total cost, once you count the rebuild, usually isn’t.

— 04

Questions to Ask Before You Sign Anything

Is this a custom design or a template with your logo swapped in?

Ask directly — the difference isn’t always obvious from a portfolio.

What’s included in “SEO-friendly,” specifically?

That phrase means very different things depending on who’s saying it. Ask for specifics: schema markup, page speed targets, mobile optimization, structured content.

Who owns the site once it’s built?

Some agencies build on proprietary platforms you can’t leave without losing everything. Make sure you own your WordPress site outright.

What happens after launch?

A website that’s never updated starts losing ground within months. Ask what ongoing support costs before you need it.

Is AI-visibility structure included, or is that a separate line item?

In 2026, this is no longer an optional add-on for a website that’s actually meant to generate business.

— 05

What This Looks Like at LGX

LGX builds custom WordPress websites — no templates, ever — starting with a discovery call that maps your audience and the actions you want them to take on each page. A standalone Homepage Design & Mockup is $750 one-time, for businesses that want to fix their highest-impact page first, with up to three design rounds included.

For a full basic build, Website Setup, Homepage Build & Site Launch — full WordPress setup, homepage build from your approved mockup, and launch with security and speed configuration — runs $2,805 one-time. Larger custom builds with additional pages or e-commerce functionality are scoped and quoted after that discovery call.

Every LGX website build includes SEO and AI-visibility structure from day one — not as an upsell.

Pricing subject to change.

Get Started

Not Sure What Your Website Actually Needs?

Every LGX website starts with a real discovery call — not a form-generated quote. We’ll walk through your pages, your functionality, and your goals, then give you an honest number for what it actually takes to build it right.

Common Questions

Questions About Website Pricing

Questions we hear regularly from businesses scoping out a new website. Ask yours directly if it’s not here.

It depends heavily on scope. A standalone Homepage Design & Mockup starts at $750 one-time; a full basic build with setup, homepage, and launch runs around $2,805 one-time; larger custom sites with more pages or e-commerce functionality are quoted after a discovery call based on scope. (Pricing subject to change.)

Sometimes, as a short-term placeholder. Long-term, a website built without a proper SEO and AI-visibility foundation typically needs a costly rebuild within a few years, which usually erases the initial savings.

A template uses a pre-built design shared across many businesses, with your logo and colors swapped in. A custom website is designed and built specifically around your brand, audience, and goals from the ground up.

Not usually — maintenance, updates, and hosting are typically billed separately from the initial build. Ask upfront what ongoing support costs so there are no surprises later.

It should be part of the conversation from the start. A site built without SEO and AI-visibility fundamentals in place usually costs more to fix later than it would have cost to build correctly the first time.